Tourism Authority of Thailand (TAT) is advancing Thailand’s Soft Power strategy through Thai Fight Rome 2025.
On Sunday, 6th April, the Pala Tiziano in Rome hosted 10 Muay Thai bouts between Thai and Italian fighters, drawing a full-house crowd of over 2,500 spectators.
In the main event, Thai legend Saenchai P.K. Saenchai Muay Thai Gym delivered a first-round knockout against German opponent Jessie-Bjorn Buckler.
Hitting goals for Thai sports tourism
The initiative is expected to boost Thailand’s visibility in the growing European market and attract more sports tourism.
TAT aims to welcome 267,000 Italian visitors in 2025, generating an estimated 16 billion Baht in tourism revenue.
Supported by key partners, the event was part of the Amazing Thailand Grand Tourism and Sports Year 2025 campaign and also commemorated 157 years of Thai-Italian diplomatic relations.
Held under the Grand Celebration and Must Try pillars of this special year’s 5-Grand concept, the event sought to spotlight Thai culture through sport, strengthen people-to-people ties, and reinforce Thailand’s presence on the global stage.
