The ‘Airbnb Effect’: The platform’s economic contribution during the royal wedding

Royal Wedding - Airbnb Effect

As the world watched and got caught up in wedding fever, Airbnb hosts took advantage. The ‘Airbnb Effect’ brought more than £11 million extra income to the local economies of London, Windsor and surrounding areas.

Whereas the ‘Markle Effect’ is more of a fashion statement, with designers from around the world being influenced by what she wears and bringing in about $212 million in retail and apparel sales, the ‘Airbnb Effect’ shows that the ceremony not only helped hosts increase their income but also spread the benefits to local businesses and communities.

“Putting the UK in the spotlight once again”

James McClure, general manager for Northern Europe at Airbnb, said: “The Royal Wedding has provided a welcome tourism boost, putting the UK in the spotlight once again. By creating an opportunity to host visitors from near and far, Airbnb is supporting economic investment into small, local communities and also helping locals to make a little extra money from sharing their homes.”

Banners and signs - Airbnb Effect
Fans displayed banners and signs along the route of the Royal Wedding in Windsor

The royal impact

During the royal event, hotels in the UK have capitalised on the Royal Wedding. America had the highest number of visitors in London, while local tourists from the UK took the top spot in Windsor. As for Airbnb, here’s exactly how the weekend impacted its hosts and guests:

  • Host income – During the Royal Wedding weekend, the typical Windsor host earned 318% more over the same period last year.
  • Guest spending – Guests in London, Windsor, and the surrounding areas spent over £11 million over the wedding weekend.
  • First-time hosts – Windsor homeowners took advantage of the royal event. Data showed 34% of hosts in Windsor were hosting on Airbnb for the first time.
  • Pricing – Prices in the area generally remained affordable in spite of the high demand. A host from London earned an average of £197. Whilst hosts in Windsor earned an average of £353 across the weekend.

Airbnb has certainly taken advantage on one of the most popular wedding ceremonies ever – it was watched by an estimated 47 million in the US and the UK alone – but, in a statement from Airbnb’s blog, it said that its goal is to motivate guests to come back again and again through experiences. Through British hospitality, the company will aim to ensure a sustainable and long-term economic impact for the region.

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