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Travel Daily
Food & DrinkUnited StatesFeatures

The most vegan obsessed states in America

By Kristin Mariano On Feb 22, 2023
TD Editor
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Hawaii, Oregon, and New York are the most vegan-obsessed states in America. 

Research conducted by health and fitness experts at Total Shape used Google search data to examine the search volume of vegan-related search terms per 100K residents in each state in America over the past 12 months. The study also analyzed each state’s favorite source of vegan protein.

The research revealed that Hawaii is the state most interested in a plant-based diet. Over the past 12 months, over 1.7K vegan-related searches were made per 100K Hawaiin residents. The most popular search term amongst Hawaii’s population was “Vegan,” followed by “Vegan Restaurants”, which have 12.1K searches and 9.9K searches, respectively.

The most popular natural source of protein for those who are on a plant-based diet in Hawaii is Jackfruit. Surprisingly, Jackfruit only offers 2.8g of protein per cup, however, it is popular due to its similar texture to pulled pork, an excellent gateway for those who want to try a vegan diet.

The second most vegan-obsessed state is Oregon, with a search volume of 1.5K vegan-related search terms per 100K residents. Oregon is known for its fresh fruits, especially blueberries and huckleberries, as well as its hazelnuts, which are prominent in a vegan diet.

Quinoa and Jackfruit are the joint most popular vegan protein source in Oregon. Quinoa is a great source of protein, offering 8g of protein per 100g. Though this may not be as high compared to processed plant-based proteins, Quinoa offers all essential amino acids, as well as fiber, which explains why it is so popular.

New York is the third most vegan-obsessed state, with 1.3K vegan-related searches per 100K residents. Similarly to Oregon, Quinoa and Jackfruit are the most popular vegan sources of protein in New York. Chia seeds are also another popular option for protein in New York, providing 17g per 100g serving.

Surprisingly, California does not rank at number one but instead ranks fourth, with just over 1,000 searches per 100K residents. California has a huge vegan following, especially as it has nearly 8,000 vegan restaurants, however, it still failed to rank at number one.

A spokesperson from Total Shape commented on the research, “It may come as a surprise that Hawaii is the most vegan-obsessed state in America, as it is well known for its fresh fish and often referred to as a ‘Fisherman’s paradise.”

“Furthermore, a vegan lifestyle is more attainable today because products are more readily available, and people now choose to opt for a balanced diet that does not consist of animal products.”

The most vegan-obsessed states, based on average searches in each state over the last 12 months 

State

Population

‘Vegan’

‘Vegan Foods’

Vegan Recipes

Vegan Restaurants

Searches per 100k

Rank

Hawaii

1,420,491

 12,100

 2,400

 390

 9,900

 1,745

 1

Oregon

4,190,713

 33,100

 8,100

 1,000

 22,200

 1,537

 2

New York

19,542,209

 165,000

 22,200

 3,600

 74,000

 1,355

 3

California

39,557,045

 201,000

 49,500

 8,100

 165,000

 1,071

 4

Nevada

3,034,392

 14,800

 4,400

 590

 12,100

 1,051

 5

Colorado

5,695,564

 22,200

 5,400

 1,300

 27,100

 983

 6

Washington

7,614,893

 33,100

 6,600

 1,600

 33,100

 977

 7

Vermont

626,299

 2,400

 320

 140

 1,900

 760

 8

Massach-usetts

6,902,149

 22,200

 3,600

 1,600

 22,200

 719

 9

Arizona

7,171,646

 22,200

 5,400

 1,300

 22,200

 713

 10

Florida

21,670,000

 60,500

 14,800

 4,400

 74,000

 709

 11

New Jersey

8,908,520

 27,100

 5,400

 1,600

 22,200

 632

 12

Utah

3,161,105

 8,100

 1,900

 590

 8,100

 591

 13

Illinois

12,741,080

 33,100

 6,600

 2,400

 33,100

 590

 14

Texas

29,145,505

 74,000

 18,100

 4,400

 74,000

 585

 15

Maryland

6,042,718

 14,800

 2,900

 1,300

 14,800

 559

 16

Maine

1,338,404

 3,600

 590

 260

 2,900

 549

 17

Georgia

10,519,475

 22,200

 5,400

 1,900

 27,100

 538

 18

Rhode Island

1,057,315

 2,400

 590

 210

 2,400

 530

 19

Virginia

8,517,685

 18,100

 3,600

 1,600

 18,100

 486

 20

New Mexico

2,095,428

 4,400

 880

 320

 4,400

 477

 21

North Carolina

10,383,620

 18,100

 4,400

 1,900

 22,200

 449

 22

Pennsyl-vania

12,807,060

 27,100

 5,400

 1,900

 22,200

 442

 23

Connec-ticut

3,572,665

 6,600

 1,300

 720

 6,600

 426

 24

Delaware

967,171

 1,600

 390

 170

 1,900

 420

 25

New Hampshire

1,356,458

 2,400

 480

 320

 2,400

 413

 26

Minnesota

5,611,179

 9,900

 2,400

 880

 9,900

 411

 27

Michigan

9,995,915

 14,800

 3,600

 1,600

 18,100

 381

 28

Tenne-ssee

6,770,010

 9,900

 2,400

 1,000

 12,100

 375

 29

Montana

1,062,305

 1,600

 320

 170

 1,600

 347

 30

Wyoming

577,737

 880

 170

 70

 880

 346

 31

South Carolina

5,084,127

 6,600

 1,600

 720

 8,100

 335

 32

Louisiana

4,659,978

 6,600

 1,600

 590

 6,600

 330

 33

Missouri

6,126,452

 8,100

 1,900

 1,000

 8,100

 312

 34

Wisconsin

5,813,568

 6,600

 1,600

 1,000

 8,100

 298

 35

Idaho

1,754,208

 1,900

 480

 260

 2,400

 287

 36

Alaska

737,438

 880

 210

 110

 880

 282

 37

Ohio

11,689,442

 12,100

 3,600

 1,600

 14,800

 275

 38

Nebraska

1,929,268

 2,400

 480

 260

 1,600

 246

 39

Indiana

6,691,878

 6,600

 1,600

 880

 6,600

 234

 40

Oklahoma

3,943,079

 3,600

 880

 480

 3,600

 217

 41

Kansas

2,911,505

 2,400

 590

 390

 2,400

 199

 42

Kentucky

4,468,402

 3,600

 880

 480

 3,600

 192

 43

Arkansas

3,013,825

 2,400

 590

 320

 2,400

 189

 44

Iowa

3,156,145

 2,400

 590

 390

 2,400

 183

 45

Alabama

4,887,871

 3,600

 1,000

 590

 3,600

 180

 46

South Dakota

882,235

 590

 140

 70

 480

 145

 47

West Virginia

1,805,832

 1,000

 260

 170

 1,000

 135

 48

North Dakota

760,077

 480

 90

 70

 320

 126

 49

Mississippi

2,963,914

 1,600

 480

 260

 1,300

 123

 50

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