The travel experts at Bounce have analysed TripAdvisor reviews and Google search data, to reveal the cities across the UK with the most hidden gem attractions.
The top 10 UK cities with the most hidden gem attractions:
| Rank | City | Total Attractions | Hidden Gems | Hidden Gems
Percentage |
| 1 | Coventry | 193 | 19 | 9.84% |
| 2 | Belfast | 734 | 45 | 6.13% |
| 3 | Edinburgh | 1,838 | 98 | 5.33% |
| 4 | Stoke-on-Trent | 267 | 14 | 5.24% |
| 5 | Southampton | 385 | 20 | 5.19% |
| 6 | Birmingham | 943 | 47 | 4.98% |
| 7 | Middlesbrough | 106 | 5 | 4.72% |
| 8 | London | 9,187 | 431 | 4.69% |
| 9 | Nottingham | 583 | 27 | 4.63% |
| 10 | Newcastle upon Tyne | 664 | 30 | 4.52% |
- Coventry takes the top spot, where 9.84% of the city’s attractions are hidden gems. Coventry is home to 193 attractions, 19 of which are classed as hidden gems on TripAdvisor. The highest-rated hidden gem attraction in Coventry is the Coventry Music Museum.
- Belfast comes in second place, with 45 of the 734 attractions in the city considered hidden gems. This means Belfast’s hidden gem percentage is 6.13%, the second highest of all UK cities. The most popular hidden gem in Belfast is Streamvale Open Farm.
- Edinburgh has the third-highest percentage of hidden gem attractions at 5.33%.Of the 1,838 attractions in Edinburgh, 98 are considered hidden gems. The highest-rated hidden gem attraction in Edinburgh is the Edinburgh Gin Distillery.
Further Study Insights:
- Colorado has the most significant percentage of hidden gems of all US states, at 10.51%.
- The most popular hidden gem in the USA over 2023 was Sedona, Arizona, which received 4.7 million searches on Google over the year.
- Bangor is the oldest city in Wales and the most popular hidden gem in the UK.The city pulled in 1.5 million Google searches over 2023, over 300,000 more searches than the runner-up on this list.
