Printed material is history at Cruise Baltic. The action to become paper-free is in line with the cruise network’s ambition for the Baltic Sea to become the most sustainable cruise destination in the world. The paperless initiative means that from now on, the cruise does not print any brochures or leaflets at all to any markets.
“To be the first paper-free cruise network was important to us and a natural step on our sustainable journey. It is crucial if we want to be leading the green agenda that we are sustainable throughout our organisation and at the same time, we hope to inspire our partners,” said Claus Bødker, director of Cruise Baltic.
The only printed materials the network has left are business cards, which are made of 100% recycled t-shirt offcuts that would otherwise normally get thrown away.
The paperless initiative is just a small part of the many sustainable actions taken by the cruise line. In 2019, 29 partners signed ‘The Cruise Baltic Sustainability Manifesto’ at the Baltic Sustainable Cruise Conference in Copenhagen. The manifesto was created together with all its partners as a joint vision towards a more sustainable region.