• NEWS
    • SUBSCRIBE
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • ABOUT US
      • HOW TO JOIN
      • RSVP PORTAL
      • EVENT PHOTO/VIDEO
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING BRAND TD
    • ABOUT BRAND TD
    • ADVERTISE WITH US
    • WHAT IS NATIVE CONTENT
    • EXECUTIVE TEAM
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • CONTENT TEAM
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • SALES TEAM
      • Gary (CEO)
      • Chris (GM & Managing Editor)
      • Anthony (Regional Sales-APAC)
      • Martin C (BDM-Asia)
      • Maxine (BDM-UK)
    • EVENTS TEAM
      • Marc (Director)
      • Suwapa (Events Mgr)
  • SELF SERVICE
    • 2024 Media Kit
    • 2024 Events Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Podcasts – Features
    • Guest Writers
    • PR Newswire
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Recommend Someone
    • Recommend yourself
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
  • IWTA Awards
Travel Daily Media
AustraliaNew ZealandTourism

Travel now a necessity as Asians become explorers

By Mark Elliott On Jan 26, 2017
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

Share
Asian travellers now prefer to take more independent trips
Asian travellers now prefer to take more independent trips

The Asian outbound tourism boom is driving a more mature type of traveller who is seeks regular, independent travel, a new report has revealed.

In a major survey, Sabre found that travel is now becoming mainstream in the region, with four in five Asians now seeing travel as a necessity, rather than a luxury. And this is driving higher travel frequencies, with one in three Asians now travelling for leisure three or more times a year.

Sabre’s report also reveals that the majority of Asians now seek independent travel. Dividing respondents into four categories, Sabre found that the highest proportion (38%) are “Explorers”, who are self-orientated and like to take control of their own trips. The second largest group (23%) remains the typical group tourists, or

“Followers”, who prefer to be taken care of and use a holiday to spent time with other people. The remaining two categories – the “Connecters” (20%) and Opportunities (18%) – fall somewhere in between.

But taking more control of a trip does not come at the expense of external support; in fact the study found that almost two thirds of Asians (64%) expect to use a travel agency for their next trip.

“Barriers to travel in the region are breaking down… meaning traveller volumes are undisputedly on the rise. But traveller preferences are also evolving,” commented Todd Arthur, vice president of sales & market development for Sabre Travel Network Asia Pacific. “Those who work in the industry are observing that serving travellers based on a traditional trip category alone, such as business or solo or senior travel, has limited value in today’s more dynamic market.”

Sabre studyThe Explorer category was the top traveller type in all 11 Asia Pacific markets surveyed: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore and Taiwan.

But Connectors, who like to take control of their trips but also like to connect with other people, tend to be prevalent in Australia, Indonesia, Korea and New Zealand, while Opportunists, who are self-orientated by like to be taken care of, are common in China and Taiwan.

Finally the Followers are most likely to reside in Hong Kong, India, Japan, Malaysia and Singapore.

“Asia Pacific’s travel industry is booming. Not only are we the world’s largest travel market today but we are also one of the regions with the highest levels of projected growth. With this comes rapid evolution in the way people travel; their expectations, choices, likes and dislikes. We need to understand these changes to keep the travel industry players we serve at the forefront of this evolution,” stated Sabre Travel Network’s senior vice president for Asia Pacific, Roshan Mendis.

Roshan MendisSabre Travel Network Asia PacificTodd ArthurSabreAsian travellers
Share
You might also like
Travel Tech

Virgin Australia expands long-term partnership with Sabre

Travel Tech

Sabre launches Lodging AI

Mergers & Acquisitions

Sabre acquires e-commerce provider Techsembly

Travel Tech

Sabre adds sustainability data to flight searches using Google’s CO2 emissions…

Prev Next

Comments are closed.

POPULAR STORIES

Lufthansa Offers Special Fare With 100 Percent Sustainable…

Royal Caribbean Unveils Exclusive Wine Partnership

WTTC and Saudi Arabia extend partnership through MoU

Business tourist flow from India to Moscow on the rise:…

Prev Next 1 of 6,484

PARTNER CONTENT

  • Embark on a journey of a lifetime: Silversea’s World Cruise 2024 – Far East-West

    Read More...
  • Carlton Hotel Bangkok Sukhumvit: Elevate your Bangkok experience

    Read More...
  • Elevate your event with Bali Dynasty Resort’s meeting package

    Read More...
  • Silversea’s Gems and Icons 2025 Summer: 5 reasons why you should join the cruise

    Read More...
  • Monaco: A Prestigious MICE Destination Like Nowhere Else

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily Media. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

Powered by wp-glogin.com

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
  • EVENTS
    • Thirsty Thursday
      • About us
      • How to join
      • RSVP Portal
      • Event Photos/Videos
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
    • Recommend Someone
    • Recommend yourself
  • IWTA AWARDS
    • Awards site