Travel Republic turns to iconic films in latest campaign
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Famous Film locations are the theme for the latest campaign by online travel agent (OTA), Travel Republic, as they explore the iconic film that have inspired travel to exotic destinations.
The campaign which features an online guide, “Travel Republic Presents” explores 12 destinations made famous by film.
The guide includes information on the movie and the iconic scene set in the location, as well as useful tips on the best way to enjoy the destination, from travel bloggers.
A nationwide poll commissioned by the OTA found that over 30% percent of those polled ventured to the Big Apple after watching the original ‘chick-flick’ Breakfast at Tiffany’s, When Harry met Sally and, Sex and the City.
Other destinations included in the guide include Thailand, as 14 per cent of sun seeking individuals were inspired to travel east after watching Leonardo DiCaprio in The Beach, and Las Vegas as 13 percent went to Sin City after watching the 2009 film The Hangover.
The survey of 2,000 UK adults also revealed how influential films are to travel planning, as when watching a film half of Brits spend time wishing they were there and spend nine hours a week dreaming of being on holiday, with New York, Italy and Paris the destinations we dream about most.
35 percent of adults polled said they regularly add film locations to their bucket list of places to visit. The average person waits thirty days between watching a film and booking their flights, but 11 percent said they started saving for their trip straight away.
Naomi Wilkinson, marketing director at Travel Republic, said:
“Films like holidays provide a great sense of escapism and our research has shown how influential films are in our travel planning.
“Watching a beautiful paradise scene on the big screen can spark wanderlust, and the results of this research have shown city locations are also popular, such as Las Vegas from The Hangover and New York from Breakfast at Tiffany’s.
“Based on this research, we have launched our ‘Travel Republic Presents’ guide on the best movie locations, including did you know facts and insider tips on how to enjoy holidays to these blockbuster destinations.”
The poll found 20 percent of stressed out people feel a sense of escapism when watching a movie set in a breathtaking location and a third of us regularly picture ourselves there.
Other destinations included in the guide include short haul locations Greece and Gran Canaria and long haul destinations Dubai and Jamaica.