The 2020 USTOA Annual Conference & Marketplace will transition to a virtual event. This was revealed by Terry Dale, president and CEO of the US Tour Operators Association (USTOA). The virtual conference will be in an abbreviated format within the same time frame of original annual conference dates of 1–4 December.
Dale said: “USTOA has surveyed our active and associate members and, while there’s enthusiasm for an in-person conference as planned, committing resources at this time is challenging. While this decision may not be surprising given concerns about COVID-19, we can promise plans are in development for a virtual event that will exceed our members’ expectations.”
Based on post-event surveys each year, the association will focus on delivering engaging content that focuses on marketplace intelligence and tour operator sentiments, as well as a virtual format for marketplace appointments.