Virgin Voyages has unveiled its 2028 Alaska cruise season, introducing four new itineraries aboard Brilliant Lady. The adults-only cruise line will operate 18 sailings across five itineraries from 1 May to 14 September 2028. Departures will be available from Seattle and Vancouver, with voyages ranging from seven to 12 nights.
The programme includes both roundtrip and one-way sailings. Guests can explore popular Alaskan destinations such as Juneau, Skagway, Ketchikan and Sitka. The itineraries will also feature scenic cruising through the region's glaciers and fjords.
Highlights include a 10-night voyage from Vancouver to Seattle, a seven-night Seattle roundtrip and a 12-night Seattle roundtrip. Prices start at £983, £689 and £1,637 per person, respectively.
On board, Virgin Voyages will introduce entertainment and activities inspired by Alaska. Guests can join sketching workshops, interactive game shows and dessert-making classes. The Happenings Cast will also feature new roles that explore Alaska's timber industry and natural ecosystems.
Shore excursions will offer opportunities to watch wildlife, explore glaciers and experience local cultures. These activities will give guests more ways to discover Alaska beyond the ship.
The cruise line is also strengthening its environmental initiatives. Virgin Voyages has partnered with marine conservation charity ORCA to train its marine team in whale spotting. It also participates in a vessel speed reduction programme. This initiative aims to reduce underwater noise and air pollution.
SJ Walker, UK Market Director at Virgin Voyages, highlighted the growing interest in Alaska among travellers. The new season, she said, will give UK holidaymakers more opportunities to explore the destination.
Bookings for the 2028 Alaska season are now open through the Virgin Voyages website.
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