The Bali Hotels Association’s (BHA) latest social media promotion a ‘60 Day Virtual Campaign’ launched on 1 May is now at the half-way mark. Support from travellers and the travel industry has been very positive.
It brings Bali to the travel consumer virtually with the key message that Bali will warmly welcome you back as soon as it is possible to travel again. Running over 60 days and featuring 240 sponsored posts and stories from member hotels and resorts the campaign is part of a wider social media promotion called ‘Bali is My Life’.
The priority is to welcome all visitor markets, with Australians one of the top sources of visitors to Bali before Covid-19 hit, the campaign as resonated with many people vowing to be back as soon as they were allowed to travel again. In a recent survey of where Australians would go when the crisis ended Bali came in second place, after Australia’s Gold Coast well ahead of its nearest rivals in Southeast Asia.
Many of the stories and posts presented are about Bali’s people, the culture, the great hotels and resorts as well as the people who work in them and how they are preparing for when guests return to the island.
For the time being, there are plans set for Bali to become the pilot location in the Tourism and Creative Economy Ministry’s Cleanliness, Health, and Safety (CHS) programme, which is currently being prepared to welcome visitors after the coronavirus pandemic. BHA marketing advisor, Jean-Charles Le Coz reconfirms the BHA key message is that Bali will warmly welcome you back as soon as it possible to travel again.