Visa has announced a year-long collaboration with ASIATIQUE The Riverfront Destination, aiming to elevate tourism experiences in Thailand by integrating over 150 merchants into the Visa Destinations Thailand programme. This partnership, running until 30 April 2027, seeks to offer curated experiences across dining, shopping, attractions, and entertainment for international visitors.
The initiative is part of Visa's broader strategy to connect travellers with unique local experiences whilst enhancing the economic benefits for local businesses. Visa's analysis indicates that affluent travellers spend 3.5 times more on cross-border transactions than mainstream travellers, with a focus on dining, entertainment, and local discovery. By partnering with ASIATIQUE, Visa aims to attract these high-value travellers through destination marketing and exclusive cardholder benefits.
Anthony Watson, Country Manager of Visa Thailand, emphasised the shift from merely counting tourist arrivals to creating meaningful value. "Our partnership with ASIATIQUE The Riverfront Destination builds on that momentum," he stated, highlighting the goal of connecting high-value travellers with local businesses.
Michael Hariz, Chief Commercial Business Officer at Asset World Corp, noted that the collaboration offers exclusive privileges to international travellers, enhancing their experience whilst providing ASIATIQUE tenants with access to high-value customers.
Visa cardholders will enjoy exclusive offers such as "Buy 2, Get 1 Free" at Jurassic World: The Experience and dining discounts at selected restaurants.
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