VisitBritain is set to host the 'Brazil Mission 2026' from 9 to 11 June in São Paulo, aiming to enhance tourism links between Brazil and the UK. The event will bring together 16 British tourism suppliers with Brazilian travel trade professionals at the Renaissance Hotel and the newly-opened Cavern Club São Paulo. This initiative seeks to foster business meetings, networking, and presentations, targeting growth in visitor numbers and spending.
According to VisitBritain's 2026 forecasts, the UK expects 316,000 Brazilian visitors, contributing £366 million in visitor spending, marking a 2% rise in visitor numbers and a 7% increase in spending compared to 2025. Paul Gauger, Deputy Director for the Americas, Asia, and Australia/New Zealand, highlighted the cultural connections between Brazilian travellers and Britain, noting their interest in cultural experiences, music, and regional exploration.
Brazilian visitors are among the longest-staying international tourists in the UK, averaging 11 nights. Interest in regions beyond London is growing, with nearly 20% of visitor nights spent in the North of England in 2024. The Brazil Mission 2026 aims to connect Brazilian travel professionals with British attractions and experiences that resonate with this audience.
The event is sponsored by British Airways, reinforcing its commitment to strengthening connections between Brazil and the UK. Confirmed British participants include ABBA Voyage, Eurostar, Liverpool Football Club, and Warner Bros. Studio Tour London, among others. This initiative underscores the potential for Brazilian travellers to explore diverse regions across Britain
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