The Tourism Authority of Thailand (TAT) has announced the ‘Amazing Thailand Grand Sale 2020 – Non-Stop Shopping’ from 15 July to 15 September 2020, to stimulate tourism spending and help entrepreneurs in tourism-related industries.
TAT has invited over 10,000 establishments across the country to join the campaign and give special privileges to Thai and foreign residents throughout the two-month period in the main tourism centres of Bangkok, Chiang Mai, Phuket, Pattaya and Hat Yai.
The project will differ from the last three years, which formerly focussed on discounts from participating establishments, and event marketing in key areas and lucky draws. This year’s project will take an ‘O2O: Online to Offline approach’ through online activities on the project’s LINE official account (online) that will offer gift vouchers for shoppers to redeem as discounts at participating establishments (offline). Weekly online sales promotions on different categories of products and services will be introduced to entice interest among Thai and foreign residents throughout the two-month period.
TAT expects the project to generate THB 100 million (USD 3.20 million) in direct spending on products and services in the various categories, and help enhance sales promotion for at least 10,000 entrepreneurs in the tourism and travel-related industries in Thailand.