Wendy Wu Tours and All Nippon Airways (ANA) have launched a campaign to encourage travel agents to market Japan as a year-round destination.

This initiative, coinciding with the release of Wendy Wu Tours' 2026/27/28 Japan brochure, aims to highlight the country's appeal beyond the popular cherry blossom season, showcasing experiences available in early summer, autumn, and beyond.

The campaign offers exclusive incentives, including free flights on selected tours, partner flies free options, and half-price single supplements, providing significant savings for travellers. These offers are available for bookings made before 31 July 2026 and can be combined with Wendy Wu Tours' Loyalty Club discounts.

Gary King, Head of Trade Sales at Wendy Wu Tours, emphasised the potential of Japan's quieter seasons, stating, "Early summer brings spectacular flower displays, lush landscapes and comfortable touring temperatures, whilst autumn delivers breathtaking colours and incredible seasonal cuisine."

The collaboration with ANA, which operates daily non-stop flights between London Heathrow and Tokyo Haneda, aims to change perceptions and increase sales opportunities throughout the year. ANA is renowned for its exceptional Japanese hospitality and has held the SKYTRAX Five-Star rating for 13 consecutive years.

The campaign, running until 31 July 2026, features Wendy Wu Tours' award-winning escorted collection, including itineraries like Japan Uncovered and Hidden Japan: Spirit of Kyushu. It seeks to provide agents with a broader range of experiences to offer customers, promoting both classic highlights and more immersive journeys

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