We’re Good to Go! VisitEngland unveils new industry standard

VisitEngland has launched a UK-wide industry standard and consumer mark to provide a ‘ring of confidence’ for tourism as the sector works towards reopening. The scheme has been developed in partnership with Tourism Northern Ireland, VisitScotland and Visit Wales to ensure a standard-led approach across the UK with input from more than 40 industry bodies.

The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective government and public health guidance, have carried out a Covid-19 risk assessment and checked that they have the required processes in place. The scheme is free to join and open to all businesses across the industry.

Tourism minister, Nigel Huddleston, said: “I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely. This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running.”

VisitEngland director Patricia Yates said: “We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place. Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and this ‘ring of confidence’ is a crucial step on the industry’s road to rebuilding.”

To obtain it, businesses must complete a self-assessment through the online platform including a check-list confirming they have put the necessary processes in place, before receiving certification and the mark for display in their premises and online.

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