WiT Phocuswright Middle East, a key event in the travel industry, will now take place in Barcelona on 15 June 2026, a day before Phocuswright Europe. Originally set for the Middle East, the event's relocation aims to foster a broader dialogue on the region's travel future amidst ongoing uncertainties. The Palau de Congressos de Catalunya will host the event, bringing together global and regional leaders to discuss the industry's trajectory.
The theme, "The Next 20: Game On - When The Ground Shifts," highlights the need for reflection and strategic recalibration in a volatile world. The Middle East, once a dynamic growth engine for travel, faces new challenges due to disruptions in aviation expansion, capital investment, and digital adoption. The event will provide a platform for leaders to assess these changes and strategise for the future.
The programme will feature insights from regional online travel agencies like Wego and Almosafer, as well as global players such as Booking.com and Trip.com Group. Sessions will cover various aspects of the industry, including payments, experiences, aviation, and social commerce, supported by data-driven insights from Phocuswright and VIDEC.
Yeoh Siew Hoon, Founder of WiT, emphasised the importance of reflection in times of change, stating, "Barcelona gives us the space to step back, connect the dots and look ahead with intent." Pete Comeau, Managing Director of Phocuswright, noted the Middle East's significance in global travel, describing the event as an opportunity to understand its trajectory better.
Delegates from GCC countries will receive complimentary access to Phocuswright Europe, whilst Phocuswright Europe registrants can attend WiT Phocuswright Middle East for a nominal fee
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
