Dominica sees increase in year-on-year visitor figures

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Dominica has seen an increase of almost 20% for Q1 2017 when compared to the same period last year. Dominica

According to the Discover Dominica Authority, the 19.5% increase can be attributed to improved flight connections, robust marketing campaigns and brand affinity partnerships, which have raised the profile and awareness of Dominica in the UK market.

A key pull for the UK market was the launch of the same day connection from London to Dominica via Antigua in 2016. This meant that British travellers could leave the UK at 10:30 GMT and be in Dominica by 16:35 local time.

Visibility of Dominica in the trade rose with a successful campaign in partnership with Expedia UK in autumn 2016.

Year-on-year visitor increases were also seen from other markets. France saw a 19.9% growth, closely followed by Canada at 10.8% increase and the US with a 6.4% increase.

Colin Piper, CEO and director of tourism at Discover Dominica Authority, said: ‘We are thrilled to see such big spikes in visitor arrivals compared to last year. Faster access to the island with the same day connectivity has certainly made Dominica a more attractive proposition to UK visitors and further activity with the trade has helped to push sales. We hope to continue to rise our UK visitor figures and share the beauty of our Nature Island.’
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