An online YouGov poll commissioned by in-flight entertainment and passenger engagement company, Spafax, has revealed that younger travellers want airports to use technology to enhance their airport experience.
YouGov, a global public opinion and data company, recently revealed through a poll commissioned by Spafax, that the younger travellers want the latest tech at airport lounges. These include virtual reality tours, AR board games, high tech viewing and booking for tourist attractions, VR boxing matches, hologram clothes shopping and robotic medical help.
In the survey that comprised 2,110 respondents, YouGov asked about their wish list for “an airport lounge of the future” and it revealed that 37% of people aged 18 to 34 would play augmented reality (AR) board games with other passengers; 17% of 18 to 24-year-olds would like to try on hologram clothes at an airport; and 36% of women would choose a virtual reality (VR) preview of tourist attractions at their destination, along with the opportunity to pre-book tickets.
Similarly, a second survey, which asked respondents to envisage an upcoming long-haul flight from London to New York showed that 38% wanted artificial intelligence to help with speeding up the airport process and 35% wanted it to give information or news about their destination onboard the flight.
Charles Vine, head of brand alliances at Spafax and a passenger engagement expert, is calling on all brands to be aware that this poll, to reach their audiences in new and exciting ways.
Vine commented: “We commissioned this research to find out what the British public actually wants out of their airport and airport lounge experiences. Airport lounges, in particular, are evolving from faceless waiting rooms with chairs and a coffee machine to being providers of an experience in their own right. The results send a clear message to us that people want the introduction of technology, but only in a way that enhances their trip, entertains or is enjoyable.”
“68% of the British public did want artificial intelligence”
According to Vine, the findings of the survey signifies that the airport experience is going through a radical change and this is a ‘golden opportunity’ for the industry to capitalise on.
Vine added: “27% were against being helped by AI for a hypothetical upcoming trip, whereas a resounding 68% of the British public did want artificial intelligence AI to help them get the most out of their time at the airport – whether that be assistance navigating the airport terminals or speeding up the check-in process.”