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ATIA highlights the contribution of travel businesses on Global Travel Advisor Day

As Global Travel Advisor Day will be marked tomorrow, 7th May, the Australian Travel Industry Association (ATIA) will use the occasion to highlight the critical contribution of accredited travel businesses and their incredible staff to the nation. Travel advisors act every day to ensure safer, smarter travel for millions of Australians, and ATIA champions their value as trusted professionals in a vital industry. ATIA chief executive Dean Long declared: “Global Travel Advisor Day is a powerful reminder of the critical role our members play in supporting Australians before, during and after they travel. ATIA is proud to champion accredited travel businesses every day and ensure their value is recognised across government, industry and the public. As the travel environment grows more complex, our focus remains on strengthening the visibility, capability and influence of Australia’s travel professionals.” Advisors are the heart of the industry As Long puts it: “We are in the golden age of travel professionals, as more Australians, many of whom were burnt by COVID-travel experiences, turn to expert advisors for complex travel needs and crisis support.” At the heart of each ATIA accredited business are the team members that make each travel experience, delivering trusted, expert advice to millions of Australians. Whether guiding complex international itineraries, navigating flight disruptions, managing documentation, or providing emergency assistance abroad, travel advisors are proving more essential than ever. As the industry evolves, so too does the role of accredited travel professionals - now central to delivering smarter, safer, and more personalised travel. This demand is reflected in robust booking volumes. In 2024, ATIA members booked $13.5 billion in retail travel, $11.8 billion in corporate travel, and $5.6 billion in land operations. More than 70 percent of international air sales and over 90 percent of corporate travel bookings are made through agents, with Australians increasingly turning to trusted professionals for peace of mind and expert support. ATIA continues to lead efforts to raise the visibility, value and viability of accredited travel advisors across government, industry and the travelling public. Through sustained advocacy, workforce development initiatives, and public awareness campaigns, the Association is ensuring that the policy, funding and regulatory environment enables its members to thrive. With 92 percent of members being small businesses and 72 percent of the workforce made up of women, ATIA’s membership reflects one of Australia’s most diverse, innovative and customer-focused sectors.

Etihad Airways launches Etihad for Business Corporate travel programme

Etihad Airways launches a new corporate travel programme designed to enhance the business travel experience. The announcement was made at the Arabian Travel Market 2025, marking a significant advancement in the airline's corporate travel offerings. The programme introduces an innovative digital platform that simplifies corporate travel management while providing customised benefits based on each organisation's specific requirements. Features include a comprehensive travel management portal, streamlined booking processes, and dedicated support options. "Today's business environment demands travel solutions that are both efficient and adaptable," said Javier Alija, Vice President Global Sales & Distribution at Etihad Airways. "This new programme demonstrates our commitment to supporting our corporate partners with solutions that meet their evolving needs." The programme offers businesses a range of benefits that expand with their travel volume, including special corporate rates, priority services, and enhanced booking flexibility. For larger organisations, the programme includes additional features such as dedicated account management and customised travel solutions. "Our focus has been on creating a programme that delivers real value to businesses of all sizes," Javier Alija added. "Whether it's a growing enterprise or an established multinational, we've designed our offerings to support their success." The digital platform enables businesses to manage their travel programmes efficiently, with features including performance tracking, automated reporting, and simplified expense management. Companies can access their personalised benefits package through a dedicated corporate portal.

Middle East business travel spending to grow by CAGR of 6.1% in 2025: GBTA

Experts gathered at the new Business Events Stage during the Arabian Travel Market (ATM) 2025, part of the newly launched IBTM@ATM Zone, to discuss how regional business travel spending is adapting in response to these global shifts and to explore the financial outlook driving strategic developments across the sector. In partnership with the Global Business Travel Association (GBTA), the session titled State of the Nation: Navigating the Future of Business Travel in the Middle East provided a thorough analysis of the market dynamics influencing corporate travel budgets and decision-making processes today. Catherine Logan, Regional Senior Vice President EMEA and APAC, Global Business Travel Association (GBTA), said: “In general, the argument for business travel in 2025 is strong, but transformational change will continue to influence how we travel for work around the world. These include economic stability, budget factors, how and where we work, implications of technology, the evolution of sustainability in business travel and the focus on the traveller.” Logan also highlights that sustainably managed business travel is a force for good, driving progress for businesses, governments, economies and people. According to the 2024 GBTA Business Travel Index Outlook Report, the Middle East accounts for 1.2% of global business travel spend and has performed better than any other region post-COVID with spend reaching 19.4% higher than pre-COVID levels. The estimated business travel spending in the Middle East was $18.1 billion in 2024 and is expected to grow at a CAGR of 6.1% in 2025, highlighting the region’s strategic importance in the global corporate travel and events ecosystem. Ciaran Kelly, Managing Director of Middle East & Africa, FCM Travel, said: “There is a positive outlook for business travel in the region, backed by trends we are seeing from our customers, surveys, and what our forecasts are for the year ahead. A lot of the growth is due to the public and private projects taking place – it is almost impossible to get a seat on a plane from Dubai to Riyadh, for example, and once you land, hotel availability is limited. Hotel occupancy across the region is the highest globally, around 70-80% mark putting a lot of pressure on hotels, but in general, everything is positive.” Reflecting on the significance of the session, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Understanding the shifts in business travel spending is essential for companies that want to remain competitive and resilient in a fast-evolving market. Sessions like this at IBTM@ATM are crucial for providing our attendees with actionable insights and real-world analysis, empowering them to navigate shifting travel patterns and discover new opportunities in the Middle East and beyond.” The Business Events Stage at IBTM@ATM will continue to explore emerging trends across business travel, MICE, and corporate events until Wednesday, 30 April. The sessions will cover various topics, including the integration of AI and future-proofing strategies for business travel, the human connection versus AI in event experiences, new trends in Chinese outbound MICE travel, achieving net zero carbon emissions in the events industry, and advancing climate action through strategic partnerships in business travel, among other topics. The 32nd edition of Arabian Travel Market, held under the theme ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, will welcome more than 55,000 travel professionals from 166 countries this week at the Dubai World Trade Centre (DWTC), reinforcing Dubai’s pivotal role as a centre for global tourism and business collaboration. Held in conjunction with DWTC, ATM’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

100 + international buyers connect with 50 Thai businesses for ‘Amazing Thailand Health & Wellness Trade Meet 2025’

The Tourism Authority of Thailand (TAT) successfully hosted the Amazing Thailand Health & Wellness Trade Meet 2025, welcoming 100 international buyers to Bangkok for a one-day showcase of the country’s health and wellness offerings. Thailand for wellness Chiravadee Khunsub, Deputy Governor for International Marketing of Europe, the Americas, the Middle East, and Africa, said: “This annual trade event is part of our broader Amazing Thailand Health & Wellness Journey initiative to position Thailand as a quality destination for health and wellness travel. It also supports the Amazing Thailand Grand Tourism and Sports Year 2025, reinforcing our focus on high-value, experience-led tourism across sectors like wellness, medical care, and active lifestyles.” Held at The Ritz-Carlton Bangkok, the event brought together global buyers and over 50 Thai businesses in a setting designed to foster collaboration, business matching, and exchange of ideas. Buyers came from across key markets—Europe, ASEAN, South Asia, the South Pacific, East Asia, the Americas, the Middle East, and Africa—reflecting global interest in Thailand’s wellness sector. Thailand’s integrative healthcare The programme opened with a sector update from TAT and a Wellness Talk on the theme ‘Wellness Hub Thailand’ by Dr. Tanupol Virunhagarun, CEO of BDMS Wellness Clinic and BDMS Wellness Resort, Bangkok Dusit Medical Services Public Company Limited. In his remarks, Dr. Tanupol highlighted Thailand’s strong potential to become a global wellness hub, citing government policy, world-class medical infrastructure, and rising global demand for preventive health. He emphasised the country’s natural assets, Thai hospitality, and integrative healthcare as key strengths, with BDMS Wellness Clinic aiming to help position Thailand among the world’s top five wellness destinations. Attendees also engaged in traditional Thai wellness experiences, including making personalised inhalers and healthy snacks and learning holistic self-care rooted in Thai elemental theory. In the afternoon, 50 Thai businesses presented offerings ranging from integrative medicine and spa treatments to holistic retreats and hospital-based services. Sellers included leading wellness resorts like Chiva-Som, Kamalaya and Sri Panwa; internationally recognised centres such as BDMS Wellness Clinic, RAKxa Integrative Wellness and Bangkok Hospital Pattaya; and a diverse range of high-quality operators nationwide. Ahead of the event, TAT hosted a familiarisation trip from 21–24 April for buyers from the Americas, Middle East, Africa, ASEAN, South Asia, and the South Pacific. Post-event trips, from 26–29 April, will allow buyers from East Asia and Europe to experience Thai wellness in real-world settings. Wellness tourists are a high-value segment, spending an average of 100,259 Baht per person per trip. The event is expected to contribute to a shift in Thailand’s tourism structure towards attracting more quality travellers from around the world.

Vineet Sethi is Tamarind Global’s new chief business officer in Gurgaon

Indian destination and event management firm Tamarind Global formally welcomes Vineet Sethi as its new chief business officer in Gurgaon. An industry veteran of three decades’ standing, Sethi brings a wealth of knowledge regarding the travel and tourism industry into his new role where his strategic insight, transformational leadership, and passion for innovation are bound to shine. In his new role, he will lead growth strategies across North India, driving expansion across Tamarind Global’s Corporate Travel, MICE, and Luxury Leisure verticals. He will also focus on strengthening strategic alliances to help increase the brand’s market penetration. According to Tamarind Global managing partner Louis D’Souza: "We are thrilled to have Vineet onboard as his exceptional industry background and energetic approach align perfectly with our vision of innovation and expansion. We’re confident his leadership will open exciting new business avenues while enhancing operational efficiency across the region." With this key appointment, Tamarind Global reinforces its commitment to building a future-ready leadership team that delivers seamless, memorable experiences across corporate and personal travel, destination weddings, events, and beyond. Meet Vineet Sethi Sethi himself said of the appointment: "I am delighted to join Tamarind Global, a brand synonymous with excellence and customer delight. I look forward to contributing to its ongoing success by nurturing partnerships, exploring new market opportunities, and deepening our footprint in this dynamic region." An alumnus of both the Indian Institute of Management Ahmedabad and the Indian School of Business, Sethi has held key leadership roles across several premier travel organizations, where he has driven significant growth and business innovation. His deep-rooted industry knowledge and expertise in scaling businesses position him as a vital asset to the Tamarind Global leadership team.

Business travel volume will decrease significantly in 2025 amidst US Govt actions: GBTA

Representative Image As a result of recent US government actions including tariffs, cross-border policies and entry restrictions, global business travel professionals are newly navigating a complex and uncertain landscape regarding the potential impact on business travel volume, spending and revenue for 2025. According to a new poll conducted by the Global Business Travel Association (GBTA), a significant portion of over 900 global industry respondents are anticipating declines ahead and overall optimism has taken a hit in the last few weeks, reflecting the uncertainty gripping the sector and other industries. Recent US government actions were defined in the GBTA poll as tariffs on imported products, US entry restrictions for travellers from specific countries, advisories against travel to the US, cross-border policies resulting in detainment risks, and decreased business travel for US federal employees. As a result of these multiple initiatives, the poll reveals that: Less than half of global buyers (44%) anticipate their organization’s business travel spending and volume in 2025 will not be impacted, compared to 25% of travel suppliers who say the same for their business travel revenue. Almost a third (29%) of global travel buyers expect a decline in business travel volume at their companies in 2025, averaging a 21% decrease. Additionally, a fairly large portion of travel buyers (19%) are uncertain about what the impact will be. Related, 27% of buyers now predict a 20% decrease on average in their business travel spending this year. (Notably, with global business travel spending forecast to reach $1.63 trillion USD in 2025, that could represent a potential decline in spending of up to $88 billion.) 37% of travel suppliers and travel management company (TMC) professionals anticipate a decline of 18% on average in related revenue. Because of overall concerns, only 31% of global industry professionals remain optimistic about the overall industry outlook for this year, while 40% are neutral. This marks a significant decline from GBTA’s November 2024 poll where 67% of global industry professionals reported an optimistic outlook for 2025 and 26% were neutral. “While the outlook for global business travel was incredibly strong coming into 2025, our research now shows increasing concerns and uncertainty within our industry, considering recent actions taken by the US government. Traveling for work plays a vital role in supporting business growth, resilient economies, strong diplomatic ties and valuable connections,” said Suzanne Neufang, CEO, GBTA. “Productive and essential business travel is threatened in times of economic uncertainty or in an environment of additional barriers and restrictions. This undermines economic prosperity and damages the many sectors that rely on global business travel to survive and thrive.” Neufang added there are two key factors to watch that would influence longer-term impact for business travel: if there’s sustained economic pressure or uncertainty weighing on company budgets and if cross-border travel and global workforce mobility to and from the US are restricted. The GBTA poll reflects responses from travel managers (buyers), suppliers, travel management companies and other travel intermediaries from across four regions and 45 countries. Additional key findings include: 7% of buyer organizations have revised their corporate travel policies for travel to or from the US since January 2025, and another one-quarter (25%) say they are planning to or will consider doing so in the future. 64% are staying the course. Additionally, up to 20% have or are considering cancelling, moving or pulling attendance from meetings and events located in the US. 10% are planning or considering cancelling employee attendance at US events. When it comes to relocating meetings or events from the US, a total of 14% say their organization has already done so (8%) or is considering it (6%). Companies located outside of the US are three times more likely to relocate meetings to somewhere other than the US. Respondents’ top concerns for long-term impact of US government actions are related to economics ─ namely business travel costs (54%) and potential budget cuts (40%) ─ along with additional travel processing and administration needs such as visas or documentation (46%). This was followed closely by traveler-focused concerns such as employee willingness to travel to the US and increased safety and duty of care (both at 37%). Additionally, when asked if they personally know someone whose trip has been affected by US border or travel policy changes, 23% of global industry professionals say they do. A total of 905 responses were received by GBTA from global travel buyers, suppliers and other industry professionals across North America, Europe, Latin America and Asia-Pacific, Latin America and Africa and Middle East for the poll fielded 31 March to 8 April , 2025.

Sustainable Travel: A New Era in Business Travel

In today’s world, the push towards sustainability reshapes how we live, work, and travel. Business travel, a sector historically associated with significant environmental impact, is now at the forefront of this change. With growing awareness of the ecological footprint caused by excessive travel, companies like BCD Travel are exploring ways to make business travel more sustainable. BCD Travel's 2024 Survey on Reimagining Corporate Travel Policies, which surveyed 211 travel buyers, highlighted that sustainable travel is now a significant theme, with 64% of travel buyers incorporating it into their policies. Flexibility is also gaining traction, as companies adapt to hybrid work environments and evolving traveller needs. However, issues like managing local regulatory differences and balancing global consistency remain hurdles. This article explores the impact of traditional travel practices, highlights the importance of mindful travel, and outlines some sustainable options for business travellers. The Environmental Impact of Business Travel Business travel contributes heavily to greenhouse gas emissions. Air travel is a significant source of global emissions and is predicted to account for 12 to 27 per cent of 2050 global emissions. Air travel emissions are increasing 70 per cent faster than initially expected by the Intergovernmental Panel on Climate Change (IPCC). It is estimated that business travel represents about 15 to 20 per cent of that global travel. Not only does excessive travel affect the environment but also increases carbon emissions. Furthermore, hotel stays, rental vehicles, and meals on the go all add to resource consumption, while single-use plastics and disposable items at airports, hotels, and meeting spaces exacerbate waste issues. The 2024 BCD survey also highlights several specific strategies that organisations are implementing to promote sustainable travel. Around 59% of companies reporting reduced travel budgets, cost control is critical. Popular measures include encouraging virtual meetings, optimizing trip lengths, and limiting luxury travel perks. Despite these constraints, there is recognition that well-structured travel policies can enhance talent retention and satisfaction. Among the many measures is public transportation, wherein rather than relying on taxis or ride-hailing services, companies are encouraging the use of public transportation, which not only reduces carbon emissions but also cuts down on travel costs. Business travellers can consider travelling light and reducing luggage weight. Travelling without checked-in luggage or reducing its weight minimizes the fuel burden on flights, making air travel slightly more eco-friendly. Or even, opting for hybrid or electric vehicles is gaining traction. Many companies now prioritise electric or hybrid vehicles for ground transportation, marking a shift towards renewable energy use in business travel. Other practices include carpooling to reduce individual vehicle use, encouraging economy class over business class, and choosing direct flights over connecting routes to cut down on unnecessary emissions. Being Mindful With sustainability now a critical consideration, business travellers and companies need to adopt mindful travel practices. Implementing more strategic travel planning and opting for greener options can reduce the negative impact of travel on the environment. Companies committed to sustainability enhance their brand image, appealing to eco-conscious clients and partners with specific eco-conscious campaigns. Increasingly, organizations are choosing to participate in carbon offset programs that fund projects like reforestation, renewable energy, or conservation to offset the carbon footprint of their travel. Beyond individual travel choices, travel managers are also rethinking how they organise meetings. Sustainable group activities, focusing on low-impact or eco-friendly experiences, are increasingly part of the meeting agenda. The Shift toward Sustainable Travel Programs: Insights and Innovations In an industry first, BCD has developed a comprehensive sustainability solution for corporate travel programs. This innovation, developed with climate-tech partner SQUAKE and experts at global corporate travel consultancy Advito, helps businesses set sustainability goals, manage carbon emissions, and encourage greener travel choices. Key features include automated carbon tax applications, Sustainable Aviation Fuel (SAF) procurement, and compliance tools for regulations like the Corporate Sustainability Reporting Directive (CSRD). Piloted with Siemens, the solution will be available in early 2025, offering consistent sustainability guidance and reporting across booking platforms. It aims to simplify integrating sustainability into corporate travel processes and reduce travel-related emissions. The future of corporate travel is increasingly dependent on innovative initiatives that prioritise sustainability while ensuring operational efficiency. A notable example is Microsoft’s collaboration with Advito, which centred around limiting the growth of their Scope 3 emissions and aligning their travel team with this objective. Advito's Sustainable Collaboration team analysed Microsoft’s travel footprint to identify opportunities to transition from air to rail travel, along with quantifying the potential savings in carbon emissions. The analysis uncovered numerous opportunities for Microsoft to make significant changes; specifically, by shifting 50% of travel from air to rail on viable routes, the company could achieve a reduction of approximately 4,438 tons of CO2 emissions annually. Another pioneer in building a sustainable travel program was global fintech firm Finastra, who sought reduce internal travel, enhance employee productivity, and optimise their program savings. In early 2019, Finastra announced an ambitious sustainability initiative to achieve carbon neutrality by 2030. With the guidance of experts from Advito, the Finastra Travel Team worked to reduce internal travel from 43% at the beginning of the campaign to just 9.8% in just four months, reducing travel spend by 50% in the process. What Lies Ahead for Sustainable Business Travel? BCD Travel and other industry leaders are expected to innovate further, encouraging the use of low-emission flights, promoting sustainable suppliers, integrating dynamic meeting location choices and encouraging the use of train travel over air where applicable. The rise of eco-certifications, regulations on sustainability, such as the EU’s CSRD, and ongoing research into sustainable travel technologies will likely make sustainable travel the norm in the corporate world. While business travel is essential, it doesn’t have to come at the cost of our planet. Companies and travellers have a role to play in making more sustainable choices. By being mindful of travel impacts and embracing green practices, we can pave the way for a more sustainable, responsible future in business travel. Furthermore, sustainable travel is no longer a niche concern, but a growing priority for organisations worldwide. As more companies adopt these practices, the travel industry will likely witness a shift towards more sustainable and responsible travel solutions. For organisations still on the fence, adopting even a few of these initiatives could lead to substantial benefits for both the environment and the bottom line. As businesses worldwide adapt to a new travel paradigm, the message is clear: sustainable travel is not just a responsibility—it’s an opportunity to lead.

London Chiswick Travelodge opens with 113 keys for business, ahead of Easter

Travelodge, the UK’s first budget hotel brand which operates over 600 hotels across the UK, Ireland and Spain, announces it has opened the doors to a brand new 113-room hotel in Chiswick, West London. Superbly situated adjacent to Chiswick Roundabout, the new hotel has created 20 new jobs for the local community. London Chiswick Travelodge is ideally located for both business and leisure travellers. Situated just a short distance from Gunnersbury Park, Chiswick High Road, the Royal Botanic Kew Gardens, and Brentford FC’s Gtech Community Stadium, it is also just a seven minute walk away from Gunnersbury station which serves the London Underground District line and the London Overground. The hotel features Travelodge’s new, premium look and feel design which includes a newly designed reception area, next generation rooms and its new restaurant concept, 85 Bar Cafe - offering everything a business or leisure guest needs for a comfortable and relaxing stay. Sustainability has been an important factor when designing the hotel, which has a BREEAM Excellent rating and an Energy Performance Certificate (EPC) rating of A. London Chiswick Travelodge will use air source heat pumps to generate hot water. The hotel also uses low-energy lighting, motion-sensing controls and aerated showers and taps, reducing both energy and water consumption without compromising guest comfort. Other sustainable features include LED lighting throughout and a ‘living’ roof that is covered with vegetation to encourage biodiversity. The opening of this hotel is part of Travelodge’s wider growth plans, as the hotel chain continues to expand in London and more-widely across the UK and Spain. The Company currently has a further seven hotels under construction, located in Skegness, Harwich, Bromsgrove and Banbury and across London in Beckenham, Stratford and Upminster. Travelodge is continuing to develop its UK pipeline and is committed to expanding its hotel network to offer more choice to its customers and support local economies. The group has over 300 target locations for hotel sites across the UK, including over 100 sites in London - which will drive investment and create local jobs. Steve Bennett, Chief Property and Development Officer at Travelodge comments: “We’re delighted to open the doors to London Chiswick Travelodge, as we are very proud of this excellent addition to our London estate. Chiswick is a thriving area for visitors, tourists and business travellers with key attractions and transport links into the city on its doorstep. “This hotel has been built to high standards, with sustainability an important factor of its planning. It also features our new premium look and feel design with our redesigned reception area and next generation rooms, as well as our brand new restaurant concept, 85 Bar Cafe. We are looking forward to welcoming our guests to experience this new hotel. “We are continuing to focus on growing our hotel portfolio, with over 300 locations identified for new hotels across the UK - over 100 of which have been identified in London. This would create even more jobs and provide further choice and great value to business and leisure travellers visiting London and the UK.” Travelodge currently operates 85 hotels and has hotels in 31 of the 33 London Boroughs – it’s one of the capital’s largest hotel chains and employs around 4,000 people across the city.

Thomas Cook India’s forex business appoints actor Kartik Aaryan as Brand Ambassador

Young India’s millennials and GenZ are powerful drivers in India’s outbound travel growth story. Industry insights suggest that, Indian millennials place a high priority on travel in their spending habits. In a focused initiative to leverage this high-growth segment, Thomas Cook (India) Limited, India’s foreign exchange services provider has appointed Bollywood’s youth icon Kartik Aaryan as its Brand Ambassador. Kartik Aaryan is known for his charismatic persona and strong connection with India’s youth. His significant fan-base, aspirational image yet relatability especially among millennials and GenZ makes him a key influencer. He embodies the spirit of India’s new-age traveller, making him an ideal choice to represent the innovative and agile India ka Forex Specialist – Thomas Cook. The partnership commences with a campaign for Thomas Cook’s recently launched Borderless Travel Card – a game-changing, multi-currency product designed to provide travellers with a seamless, secure and smooth experience at every stage of their journey – anywhere in the world. The film featuring Kartik, while indicating the numerous forex related challenges faced by India’s travellers, highlights Thomas Cook’s Borderless Travel Card as an ideal solution. This is presented in a fun and relatable conversation between two friends planning their upcoming holiday. While the friend struggles with managing multiple credit and debit cards, lounge access cards, international SIM cards and currency, Kartik proudly flaunts his Thomas Cook multi-currency Borderless Travel Card – as his one-stop-solution that addresses significant challenges while on an international trip. The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement. Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited said, “We are truly bullish on our prepaid card business and building on the success of our portfolio that includes Study Buddy (for students) and EnterpriseFX (for business travellers), we have just launched our multicurrency Borderless Travel Card for India’s rapidly growing leisure segment. Our data/research reflects significant opportunity from Young India and we are already witnessing an encouraging uptick in demand from the segment. We have hence strategically tied up with Kartik Aaryan, Bollywood’s young icon, as we believe he is the perfect fit to inspire and address this powerful young segment. We are very excited to launch a fun and engaging campaign with Kartik as the protagonist, to showcase the multiple benefits of our Borderless Travel Card and inspire strong growth from Young India. Bollywood actor Kartik Aaryan, said, “I am excited to work with Thomas Cook India – a brand that is synonymous with not just pioneering travel but also innovative and youthful agility, and the Borderless Travel Card represents this and more. As an avid traveller, I have also gone through some of the struggles of buying and using forex while holidaying abroad. This card is a game-changer for India’s travel-hungry youth and I personally endorse this card as a smart, seamless, secure and highly convenient solution for Indian travellers. The card offers unique benefits of multi-currency support, worldwide acceptance and exclusive travel benefits. The bright youth of India are surely going to opt for this multifunctional card on their next international trip.”

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