The Tourism Authority of Thailand (TAT) formally signed a collaborative agreement with Asian online travel platform AirAsia MOVE on Tuesday, 23rd June.

This new agreement support TAT’s Amazing 5 Economy framework, specifically the Platform Economy pillar, leveraging digital platforms to deliver seamless travel experiences and drive tourism growth.

The three-year strategic partnership aims to boost Thailand’s tourism growth by combining AirAsia MOVE’s traveller insights and digital platform capabilities with TAT’s Five Must Do in Thailand campaign.

Through joint marketing initiatives and co-branded campaigns, the collaboration aims to drive domestic and international travel, create economic opportunities across Thailand, and strengthen the country’s position as a leading global tourism destination.

Advancing regional travel through collaboration

According to TAT governor Thapanee Kiatphaibool this partnership with AirAsia MOVE marks another important step in advancing the Platform Economy, one of the five strategic pillars that TAT is leveraging to strengthen Thailand’s tourism industry.

She said: "With a strong regional footprint, AirAsia MOVE is a strategic partner that can help seamlessly connect online and offline travel experiences and leverage data-driven insights to support tourism development in both major and secondary destinations. AirAsia MOVE’s commitment includes promoting travel to UNESCO Creative Cities and green destinations, which represent important directions for the future of Thai tourism."

Likewise, AirAsia MOVE CEO Nadia Omer pointed out that partnering with TAT is a pivotal step in advancing regional travel.

According to Omer: "By actively supporting the 'Platform Economy' pillar of the Amazing 5 Economy framework, AirAsia MOVE is uniquely positioned to accelerate this growth. Over the next three years, we will leverage our expansive ecosystem and data-driven insights to transform traveller aspiration into action, directly funneling demand to local operators, empowering communities, and fostering sustainable economic growth across Thailand."

Together, TAT and AirAsia MOVE aim to unlock new opportunities for Thailand’s tourism ecosystem by leveraging technology, traveller intelligence and regional connectivity to deliver more seamless, meaningful and sustainable travel experiences for travellers around the world.