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Emirates inaugural flight from Dubai to Shenzhen lands
VIP delegation on Emirates' inaugural flight to Shenzhen: Orhan Abbas, Emirates SVP, Commercial Operations Far East, led the VIP delegation on Emirates’ inaugural flight to Shenzhen Emirates has officially launched its new daily service to Shenzhen, marking the airline’s fourth gateway in the Chinese mainland and reinforcing its East Asia growth strategy. Emirates inaugural flight, EK328, touched down at Shenzhen Bao’an International Airport on 1 July, receiving a warm welcome from distinguished guests and media partners on arrival. Passengers who flew on the inaugural flight from Dubai received special gifts and certificates to commemorate the occasion. Orhan Abbas, Emirates SVP, Commercial Operations, Far East Emirates now offers 42 weekly flights to four key cities in the Chinese mainland – Beijing, Shanghai, Guangzhou, and Shenzhen – providing passengers and businesses with enhanced connectivity and travel options in and out of Chinese mainland. Operated by a four-class Boeing 777-300ER, Emirates’ flight EK328 departs from Dubai at 1005hrs, arriving in Shenzhen at 2200hrs. The return flight EK329 departs Shenzhen at 2355hrs, landing in Dubai at 0340hrs the next day.* Adam Li, Emirates' Vice President, China Flights to and from Shenzhen are conveniently timed to enable seamless connectivity to key destinations across Europe, including London, Paris, Frankfurt, and Amsterdam - leveraging Emirates’ extensive global network via its Dubai hub. Passengers can also seamlessly connect to Emirates’ points in Kenya, Egypt, South Africa and Saudi Arabia. Emirates' Gala Dinner in Shenzhen Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline, said:“We are excited to launch our new daily service to Shenzhen – one of China’s most dynamic and innovative cities. This milestone reflects Emirates’ ongoing commitment to strengthening our presence in the Chinese mainland and supporting the country’s trade and tourism objectives. It is also aligned with the strengthening of China-UAE relations, and a strategic move to seamlessly connect the Guangdong-Hong Kong-Macao Greater Bay Area’s innovation corridor - an international innovation and technology (I&T) hub that aims to attract global innovation resources, through our flights. The Journey of a Legendary Landscape performing at Emirates' Gala Dinner in Shenzhen We would like to express our gratitude and appreciation to the Civil Aviation Administration of China, Shenzhen Airport Group and our local partners for their support in making this launch possible. We look forward to connecting more travellers and businesses between Shenzhen and Dubai and across our growing network.” Thousand -hand Bodhisattva performing at Emirates' Gala Dinner in Shenzhen Passengers flying to Shenzhen will enjoy an elevated experience onboard one of Emirates' enhanced Boeing 777s, offering 8 private suites in First Class, 40 lie-flat seats in Business Class, 24 seats in Premium Economy and 260 spacious seats in Economy Class. Shenzhen has become the first city in Chinese mainland to receive Emirates' retrofitted aircraft with upgraded cabin interiors and the award-winning Premium Economy. The new Business Class cabin in a 1-2-1 layout will further offer aisle access to every passenger. Lang Lang, renowend Chinese pianist performing with his wife Gina, German-Korean pianist Enhanced cargo and passenger operations Emirates has been serving China since 2004 and plays a significant role in facilitating seamless connectivity to over 50 countries along the Belt and Road Initiative, covering one-third of the 150 countries and regions participating in the initiative. Expansion of the airline’s operations will further boost inbound visitor volumes to the Greater Bay Area from GCC countries and Africa, while also supporting industries such as smart manufacturing, e-commerce, and biopharmaceuticals, through a 72-hour global supply chain system. Emirates’ wide-body Boeing 777-300ER, served on the Dubai-Shenzhen route, offers 16 tonnes of cargo capacity per flight. Allowing it to further help amplify the “Aerial Silk Road” by integrating Shenzhen’s advanced manufacturing sector with Emirates’ global cargo network. Airline’s world-class cold chain capabilities will ensure the global accessibility and seamless transportation of perishable goods and pharmaceuticals. Strengthening UAE-China ties The UAE is China’s largest trading partner in the Middle East, with bilateral trade reaching US$95 billion in 2023. Aviation plays a key role in the rapid growth of trade exchanges between the two nations. Emirates’ expansion into the Chinese mainland comes at an opportune time as the UAE and China’s comprehensive strategic partnership deepens further, boosting cooperation in various sectors such as trade, technology, logistics and investment. Travellers from the GCC including the UAE can now visit China visa-free for up to 30 days, allowing Emirates’ customers to enjoy hassle-free planning for their business and leisure trips to the Chinese mainland. Emirates remains committed to facilitating convenient and seamless international connectivity in and out of the Chinese mainland, in line with its growth strategy for East Asia.
Emirates returns to The Championships, Wimbledon 2025
Emirates branding detail as Carlos Alcaraz (ESP) serves against Frances Tiafoe (USA) in the third round of the Gentlemen's Singles on Centre Court at The Championships 2024. Held at The All England Lawn Tennis Club, Wimbledon. Day 5 Friday 05/07/2024. Credit: AELTC/Jonathan Nackstrand. Courts are buzzing with the start of The Championships, Wimbledon, taking place from 30th June – 13th July at The All England Lawn Tennis Club. Emirates is returning as Official Airline Partner of the event, once again serving ‘fly better’ experiences both in the air and on the ground. Kickstarting a bumper summer of sport, Emirates will be celebrating The Championships via bespoke Wimbledon inspired menus onboard flights between Dubai and the UK, branded beverage coasters and headrests across all different cabins, and even offering tennis fans the chance to win a holiday to Dubai via its on the ground interactive booth at the event.* Serving an ace at 40,000 feet Emirates’ passengers will be in for a treat at 40,000 feet with specially curated Pimm’s cocktails and strawberry mocktails, and strawberries and cream for dessert served in the A380 Onboard Lounge. Economy and Premium Economy Class passengers travelling with Emirates between the UK and Dubai from now until 13th July can indulge in cream cheese mousse served with strawberry compote and hazelnut streusel, strawberry tart, strawberry panna cotta and strawberry cheesecake. First and Business Class passengers will enjoy special menus onboard with delicious panko-crusted lamb cutlets and tasty desserts including honey cake with strawberry compote, handcrafted pastries, and lemon strawberry cupcakes featuring a Championships logo dessert topper. First Class passengers will also be gifted Emirates-branded Wimbledon 2025 seasonal towels, produced by Christy, the Official Towel Supplier of The Championships. Premium travellers can also look forward to refreshing Sipsmith cocktails served in the First Class Lounge in Dubai, along with classic fish and chips, and strawberry profiteroles. On the court action Tennis fans can follow every serve across Emirates Lounges in Dubai and the UK or stay connected to the action at cruising altitude via Sport 24 and Sport 24 Extra on the airline’s award-winning ice entertainment system. Passengers can also enjoy watching more than 40 sports programmes including tennis movies such as ‘The Racket,’ ‘Gods of Tennis,’ and Wimbledon’s official film, featuring all the action from 2024. Serving another year of “fly better” experiences on the grounds Emirates will once again showcase its award-winning hospitality throughout The Championships. Guests can look forward to exquisite meals and the finest beverages, including First Class wines served onboard such as Château Margaux 2004, and Chevalier-Montrachet Grand Cru Bouchard Père & Fils 2013, as well as other premium wine offerings such as Cloudy Bay, and Sauvignon Blanc Chateau D’Esclans’ Rock Angel. The ‘Emirates Experience’ stand will return to The Championships grounds, and fans can enjoy interactive experiences and exclusive giveaways including a chance to win a getaway to Dubai with Emirates Holidays. * Young tennis supporters can also explore Emirates-branded tennis courts and take part in the Emirates Cup to earn free items in Wimbleworld on Roblox. Take home exclusive merchandise From Emirates branded Christy Towels, bespoke Championships branded A380 aircraft models, clothing, accessories and more, fans can get their hands on a range of merchandise available at the Emirates Official Store in-store and online. Emirates’ sponsorships in the UK Emirates is the Official Airline and Premier Partner of the ATP Tour. The airline’s tennis portfolio includes the highest profile events in the world, including all four Grand Slams, and 60 other tournaments across the year. Earlier this year, Emirates and The All England Lawn Tennis Club announced a multi-million-pound investment to launch ‘Championing Nature’ – a new programme aimed at creating positive, lasting impact in urban communities through greater connections and engagement with nature. The programme will be delivered by four Wildlife Trusts: the London Wildlife Trust; Birmingham and Black Country Wildlife Trust; the Wildlife Trust for Lancashire, Manchester, and North Merseyside; and Northumberland Wildlife Trust – with each Trust receiving investment to help fund bespoke projects and initiatives in their local urban areas to connect more children and families to nature. In the UK, the airline is also a proud partner of Arsenal FC, the Emirates FA Cup, Lancashire Cricket Club, Emirates Great Britain Sail Grand Prix | Portsmouth in addition to Emirates Old Trafford, and Emirates Great Britan SailGP Team. Emirates currently serves the UK with 133 weekly flights including: six times daily A380 to London Heathrow; three times daily A380 service to Gatwick; twice daily service to Stansted; three times daily A380 service to Manchester; twice daily service to Birmingham (including a daily A380 service); daily service to Newcastle; daily A380 service to Glasgow; and a daily A350 service to Edinburgh. The airline’s extensive network of more than 140 destinations offers customers access to an array of onward connections to Asia, the Indian Ocean, the Middle East, Africa, and Australasia.
Emirates boosts services to Barcelona with a third daily flight
Emirates has announced it will ramp up operations to Barcelona with the addition of a third daily flight starting from 26 October 2025. The added service will meet market demand and offer customers greater connectivity to/from the coastal city as well as access to popular destinations across Emirates’ network including Maldives, Bangkok, Bali, Hong Kong and Singapore. Customers can look forward to the airline’s award-winning service and industry-leading products across all cabins including regionally inspired meals, premium beverages, and up to 6,500 channels of on-demand entertainment on ice – the airline’s inflight entertainment system. Emirates currently serves Spain with 28 weekly flights utilising a fleet mix of A380 and Boeing 777 aircraft, including: 14 weekly flights to Madrid; and 14 weekly flights to Barcelona including 7 weekly flights from Dubai to Mexico City via Barcelona.
Emirates A350 makes its debut at the 2025 Paris Airshow
Emirates, the world’s largest international airline, is participating in the 55th edition of the International Paris Airshow until 19 June. After an over 15-year hiatus from the show, Emirates is showcasing its newest aircraft – the Airbus A350 – featuring the airline’s next-generation cabin design, latest interiors, and technologies. Visitors can experience Emirates’ upgraded Business Class and Premium Economy cabins, as well its sleek and spacious Economy Class. Tim Clark, President Emirates Airline, said: “We’re pleased to be at the Paris Airshow, showcasing the very best of air travel on one of the most important platforms in the aerospace exhibition calendar. Coming back to France's most important aerospace show demonstrates how committed Emirates is to supporting the country's aviation industry - not just through our day-to-day operations, but through ongoing investments across the entire aerospace supply chain.” The airline serves Paris with 21 weekly flights, including 3 daily A380 flights; a daily A380 service to Nice; and a daily A350 flight to Lyon. Emirates is the first and only international airline to operate an A380 to Nice Côte d´Azur Airport. For over 30 years, Emirates has played a key role in expanding France's aviation sector and enhancing trade and tourism flows. Key Emirates investments in France over the last three decades include: Emirates’ A350 and A380 purchases have supported thousands of jobs at Airbus, Safran, Thales as well as other parts of the aerospace value chain in France. Since its inception in 1985 – Emirates has invested more than €114 billion (US$ 130 billion) to purchase 254 Airbus aircraft including the, A300, A310, A330, A340-300, A340-500, A380 and A350 aircraft. The airline is a key customer for French aerospace manufacturers, sourcing Michelin tyres, Safran aircraft components and seating, and Thales avionics systems, among other parts to support its fleet. In 2023, the airline announced a series of contracts with Safran, worth over €1.0 billion (US$1.14 billion) combined. This includes a €896 million (US$1.0 billion) deal for the latest generation Safran Seats for Emirates’ new fleet of Airbus A350, Boeing 777X-9 and existing Boeing 777-300ER aircraft. The airline has also invested over €322 million (US$367.5 million) in Thales’ AVANT Up system for its new A350 aircraft. Emirates SkyCargo offers cargo capacity to customers in France on a weekly rotation between Dubai World Central (DWC), Paris Charles de Gaulle (CDG) and Lyon Saint-Exupery airports. The UAE is France’s largest export partner in the Middle East. Emirates directly contributes over €189 million (USD $215 million) to the French economy each year through operational expenditures such as fuel uplift, over-flight charges, inflight catering, aircraft landing and handling fees, crew layover, staff salaries, advertising, and sponsorship. France is also Emirates’ top source market globally for the procurement of wines, and 58% of the red wine consumed in Emirates’ First and Business Class comes from Bordeaux. The Emirates A350 on display features three spacious cabin classes including 32 next-generation Business Class lie-flat seats, 21 Premium Economy seats, and 259 generously pitched Economy Class seats. Visitors at the Paris Airshow can get a glimpse of the airline’s new and enhanced ‘fly better’ experience including more space and storage with extra high ceilings and wider aisles in all classes; next generation Business Class cabin with 1-2-1 seat configuration; latest generation of in-flight entertainment with a cinematic viewing experience, enhanced cabin lighting, faster Wi-Fi, and improved seat ergonomics. By the end of this year, the Emirates A350 is expected to serve 17 destinations. The airline has welcomed 7 A350 aircraft with 58 more units to join its fleet over the coming years.
Emirates forges interline partnership with Bahamasair
Emirates and Bahamasair have signed a Memorandum of Understanding (MoU) to establish an interline partnership benefitting customers travelling to The Bahamas. The partnership enables Emirates to expand its reach in the Caribbean, allowing customers to utilise the services of The Bahamas’ national flag carrier from Florida to one of three destinations on the island country. Under the unilateral agreement, customers traveling on Emirates to Miami or Orlando will be able to connect to Bahamasair flights to Nassau, Freeport or San Salvador, with the added convenience of booking itineraries with both airlines on a single ticket. Additionally, Emirates’ customers will enjoy generous baggage allowance when flying on Bahamasair to the three destinations. Commenting on the new interline partnership, Adnan Kazim, Deputy President and Chief Commercial Officer said: “We are pleased to establish an interline partnership with Bahamasair to expand our reach to new and exciting destinations and offer travel options for our customers planning journeys to the Caribbean nation. The interline partnership offers customers the convenience of connecting in Florida for travel onwards to points across the islands of The Bahamas, while enjoying competitive fare pricing, the convenience of booking the entire journey on a single ticket and a generous baggage policy.” “This partnership also supports our agreement with The Bahamas’ Ministry of Foreign Affairs to promote the Caribbean destination across our network.” As part of the MoU, both carriers will also explore opportunities to enhance their cargo interline cooperation and potential partnerships under their frequent flyer programmes. Bahamasair Managing Director, Tracy Cooper said: “This partnership significantly elevates Bahamasair’s global profile and opens access to invaluable expertise and new markets. By aligning with one of the world’s most respected airlines, we strengthen our capabilities and lay the groundwork for sustained international growth.” Florida gateways, Miami and Orlando, are amongst the 12 U.S. destinations that the world’s largest international airline currently flies. Emirates serves Miami with daily flights with its Boeing 777, along with five-weekly services to Orlando, connecting travellers across its expansive network of over 140 destinations. On the sidelines of Arabian Travel Market, Emirates and the Ministry of Foreign Affairs of The Bahamas signed a Memorandum of Understanding (MoU) to jointly promote tourism to the Caribbean nation in a partnership aimed at further developing the country’s tourism and trade industries.
Emirates to fly to Da Nang and Siem Reap via Bangkok
Emirates has expanded its East Asia footprint to 23 points with the launch of two new routes via Bangkok - Da Nang, Vietnam and Siem Reap, Cambodia. These launches mark a significant milestone in the airline’s broader strategy to deepen connectivity to the region during a period of rapid growth and innovation in travel and trade. The inaugural flights to Da Nang on 2 June and Siem Reap on 3 June were celebrated with traditional water cannon salutes and warm welcomes from government dignitaries and airport officials. Emirates’ leadership teams inaugurated services at each destination. Both routes are operated by Emirates’ wide-body Boeing 777-300ER aircraft, offering the airline’s signature products and award-winning service, as well as seamless connections to Dubai and beyond to the airline’s global network. Nabil Sultan, Emirates’ Executive Vice President, Passenger Sales and Country Management said: “Launching two new routes via Bangkok marks a significant milestone in strengthening Emirates’ presence in Southeast Asia and reinforces our long-standing commitment to Thailand as a strategic gateway to the region. With these new services, travellers can now experience seamless connectivity across three distinct destinations—Dubai, Bangkok, and either Da Nang or Siem Reap—with a single ticket. We thank our partners, including the local authorities and airports for their cooperation and valuable contributions to Emirates’ expansion efforts in this region.” Boosting Trade and Tourism Across Borders Da Nang becomes Emirates’ third gateway in Vietnam, joining Hanoi and Ho Chi Minh City, and will serve as a vital link for high-value cargo including electronics, textiles, and perishables. With 25 weekly flights, Emirates’ operations in Vietnam are supported by strong partnerships including recent MoUs with Vietnam Airlines, VietJet, and Sun Group, aimed at enhancing air connectivity to the Southeast Asian hub and promoting inbound tourism. The new Dubai–Bangkok–Siem Reap route, operating three times weekly and complementing Emirates' existing daily service to Phnom Penh via Singapore will also expand the airline's presence in Cambodia to 10 weekly flights. The new routes are strategically timed to serve leisure travelers from key European markets and will open more opportunities for cultural and business exchanges under the Comprehensive Economic Partnership Agreements (CEPA) established between the UAE and both Cambodia and Vietnam. The two route launches were also commemorated with a cake-cutting ceremony at Emirates’ newly renovated lounge at Bangkok Suvarnabhumi Airport’s SAT-1 terminal, which is also the airline’s largest airport lounge outside of Dubai. Attended by Emirates’ official delegation, excellencies and airport officials, the ceremony reinforced Bangkok’s pivotal role in the airline’s regional expansion. Emirates’ Southeast Asia growth strategy continues to gain momentum, driven by strong bilateral relations, increased demand for travel and trade, and robust partnerships with governments, tourism bodies, and airports across the region.
Emirates and Air China sign MoU
Emirates and Air China have signed a Memorandum of Understanding (MoU) to establish a strategic framework for expanding their existing reciprocal interline cooperation. The signing took place on the sidelines of the 81st Annual General Meeting (IATA AGM) and World Air Transport Summit (WATS) in New Delhi. The MoU was signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Yan Fei, Air China’s Senior Vice President, Chief Commercial Officer, accompanied by senior executives from both sides. Adnan Kazim said: “Our partnership with Air China commenced 26 years ago (July 1999) and since 2018 approximately, 18,000 Emirates customers have benefited from the expanded connectivity offered through our interline agreement. Building on this success, we've recently announced the launch of two new Chinese cities—Shenzhen and Hangzhou—which will strengthen our East Asia operations. Shenzhen will feature our best-in-class products, including our brand-new Premium Economy cabin. As we continue expanding our investments in Chinese mainland, we look forward to deepening our partnership with Air China to meet growing travel demand in this strategic market and create new pathways for travel and trade between China and the global community." Yan Fei said: “Air China highly values the cooperation with Emirates. The signing of this memorandum is an important milestone for the deepening of the cooperation between the two sides. Air China continues to implement "Belt and Road Initiative". By collaborating with Emirates, we will further expand our route network in China-UAE and global market and jointly promote global connectivity." Under the MOU, Emirates and Air China will explore a reciprocal codeshare on select routes across each other’s networks. This would allow each airline to place its code on the other’s flights on China-UAE trunk routes as well as beyond Beijing and Dubai to an expanded list of points. * Emirates and Air China will also develop a framework for cooperation across cargo operations and respective frequent flyer loyalty programme, enhancing their value proposition for both travellers and businesses. To further ensure seamless connectivity for customers, the two carriers will explore coordinating flight schedules or adjusting minimum connecting times. Once activated, customers of both airlines will benefit from a seamless booking process, single ticket itineraries and wider lounge access to new and exciting destinations. Beyond commercial cooperation, both carriers plan to exchange best practices in areas such as revenue management, data analytics, digitalisation, brand management and Sustainable Aviation Fuel (SAF), among others, through joint knowledge sharing and familiarisation visits. Emirates in Chinese mainland From 30 July, Emirates will operate 49 weekly flights to the Chinese mainland, including double daily services to Beijing and Shanghai as well as daily flights to Guangzhou, Shenzhen and Hangzhou. The airline's continued expansion into the Chinese mainland reflects the deepening UAE-China bilateral ties and underscores Emirates' longstanding commitment to advancing the objectives of the Belt and Road Initiative.
Emirates to reintroduce Damascus services from 16 July
Emirates is set to reintroduce flights to Damascus from 16 July 2025. Operations were suspended to the Syrian capital in 2012, and the return of services follow a comprehensive evaluation in conjunction with the UAE GCAA. The airline will initially start with three weekly services on Monday, Wednesday and Sunday, with plans to expand to four weekly flights from 2 August* with an additional flight on Saturday. Emirates will expand its Damascus services to daily operations, effective 26 October *. Emirates’ services to Damascus will operate with a 302-seater Boeing 777-200LR and is planned to depart Dubai as EK 913 at 1200hrs, arriving in Damascus International Airport at 1410hrs local time. The return flight, EK 914 will depart Damascus at 1630hrs, arriving in Dubai at 2030hrs local time.** The flights will open up new opportunities for travellers to conveniently connect to and from the airline’s network of nearly 150 destinations and will support the UAE’s efforts to strengthen bilateral ties and support Syrian aspirations to rebuild and attract foreign investment across key sectors such as energy, construction and agriculture. Emirates customers flying to and from Damascus will also benefit from the airline’s codeshare partnership with flydubai, which will complement its flight schedule and provide more options and convenience when flying in and out of the Syrian capital. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group said: “Emirates is pleased to restart operations to Damascus and support Syria’s road ahead by providing better choice and connectivity, essential economic links for inwards investment as well as opening new trade lanes and global market access for the country. Re-establishing air travel and connectivity is also good news for our customers that make up the expansive Syrian diaspora across the Americas, Europe and the GCC, who are eager to fly back home and reconnect to their roots, and leverage their knowledge, skills, expertise and resources in ongoing development efforts. We would like to thank the Syrian authorities for their support in strengthening connectivity between Dubai and Damascus and look forward to boosting links to and from the country through our regularly scheduled operations.” The UAE and Syria’s trade volumes reached US $680 million (AED 2.5 billion) in 2024¹, a 23% increase over the previous year, and the new flights will further stimulate vital trade ties. The UAE's thriving Syrian community of over 350,000 nationals² have played an integral role in the UAE’s prosperity, contributing through entrepreneurial ventures and skilled expertise while further enriching the country’s vibrant cultural tapestry. The Boeing 777-200LR aircraft operating to and from Damascus features 38 Business Class seats alongside 264 seats in Economy Class. Emirates Business Class on the Damascus service will feature a 2-2-2 configuration. Travellers flying to and from Damascus with Emirates can enjoy the best experience in the sky with an unmatched culinary experience, including Levantine inspired dishes complemented by a wide selection of premium beverages. Customers can also sit back and relax with up to 6,500 channels of carefully curated entertainment, including close to 650 channels of Arabic content, including movies, TV shows, music, podcasts, games, audiobooks and more with ice, Emirates’ award-winning inflight entertainment system. Emirates commenced services to Damascus in 1988, and prior to suspending operations in 2012 the airline carried over 2.1 million passengers in and out of Syria. The airline currently flies to 13 cities in the Middle East/GCC, serving the region with a total of 191 weekly flights.
Emirates Skywards enhances partnership with Marriott Bonvoy
Emirates Skywards has enhanced its partnership with Marriott Bonvoy to offer members the opportunity to convert Miles to Points, and Points to Miles. The strategic partnership will unlock even more rewards for 35 million members worldwide, who can now enjoy seamless conversions. Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “Marriott Bonvoy offers one of the most fantastic hotel portfolios in the industry, and as one of the most valued and recognised loyalty programmes in the world – we’re thrilled to take our partnership to the next level. Our 35 million members have benefitted from this strategic partnership for more than 10 years – earning twice the rewards on flights and hotel stays. And we’ve now opened a world of new rewards with the option to convert Miles to Points. This means members can redeem Points towards stays at more than 30 hotel brands and over 10,000 destinations across 144 countries and territories. At the same time, Marriott Bonvoy members can still enjoy converting Points to Miles to ‘fly better’ with Emirates to more than 140 destinations across the airline’s extensive network. We’re proud of our long-standing partnership and as two global brand leaders – we look forward to delivering more benefits, value, and the very best travel experiences for our members worldwide.” Philip Andreopoulos, Chief Commercial Officer - EMEA, Marriott International commented: “It is great to see our strong partnership with Emirates Skywards expand, to be able to offer our Marriott Bonvoy members more unique and diverse travel experiences, along with personalised benefits that they can access across the globe. The addition of this new benefit reflects the shared vision and collaboration between the two programmes and brings a more holistic travel experience for all of our loyal members.” The new benefit further enhances the already strong collaboration between both loyalty programmes, which currently offers Members the chance to earn twice the rewards on both flights and hotel stays. Members can earn Skywards Miles in addition to Marriott Bonvoy points for stays at participating Marriott Bonvoy hotels, and Marriott Bonvoy points in addition to Skywards Miles when flying with Emirates. Here’s how it works Enjoy earning twice the rewards on flights and hotel stays, including: 1 Skywards Mile for every USD 1 spent on eligible stays at hotels participating in Marriott Bonvoy (in addition to Marriott Bonvoy points); and 3 Marriott Bonvoy Points for every USD 1 spent when travelling with Emirates (in addition to earning Skywards Miles). Convert 3 Marriott Bonvoy Points equivalent to 1 Skywards Mile, and as a bonus, enjoy 5,000 Skywards Miles for every 60,000 Marriott Bonvoy Points converted. And starting from today, members can: Convert 3 Skywards Miles to 2 Marriott Bonvoy Points, with a minimum requirement of 3,000 Miles. To convert Skywards Miles to Marriott Bonvoy Points, simply visit emirates.com; log in using your Skywards credentials; enter your Marriott Bonvoy membership details; and simply, convert. Award-winning loyalty programme With 35 million members worldwide, Emirates Skywards continues to offer its members unmatched rewards and benefits. The loyalty programme was crowned ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025; ‘Platinum: Global Loyalty Programme’ and ‘Silver: Customer Experience Strategy’ at the Loyalty 360 Awards; and ‘World’s Leading Airline - Rewards Programme’ at the World Travel Awards 2024 - recognised for its extensive brand partnership portfolio and innovative offerings that enable members to ‘earn better’ and ‘spend better.’
Emirates Skywards partners with Coca-Cola Arena
The agreement was signed by Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards (right) and Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena (left). Skywards Exclusives, a unique airline loyalty initiative that offers experiences from Emirates’ sponsorships portfolio, has expanded its offerings to now include hospitality tickets at Dubai’s largest multipurpose indoor venue, Coca-Cola Arena. Starting now members can bid or redeem Miles to watch the best music concerts, comedy shows, sports tournaments and much more. Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “Skywards Exclusives continues to be a very popular offering, and we’re thrilled to expand our portfolio to include hospitality tickets at Coca Cola Arena. Members can now redeem Miles and enjoy watching unforgettable experiences across comedy, sports, and all the excitement you’d expect at a premier entertainment venue. We look forward to this exciting partnership and to offering our members worldwide – whether residents of Dubai or visitors to the vibrant city – the best loyalty experiences on-ground.” Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena, said: We are pleased to welcome Emirates Skywards as the Official Airline Rewards Partner of Coca-Cola Arena. As a world-class venue in the heart of Dubai, this partnership unites two iconic brands with a shared passion for excellence. Together, we’re committed to offering both residents and visitors the very best in hospitality and live entertainment, from concerts and sports to comedy and family shows. With the added value of Emirates Skywards, fans can look forward to even more rewarding and elevated moments at the Arena with unbeatable live entertainment. With a fantastic line-up of concerts and events, Coca-Cola Arena is set to welcome the best performances this year from international touring artists, Arabic and Bollywood stars and world-class sports events. Starting from 5,000 Miles, members can bid or redeem Miles for a pair of hospitality tickets with premium seats, and the best panoramic views of the stage. Live in the moment with Skywards Exclusives From hospitality tickets to renowned events, thrilling football matches, and the best of tennis – members truly “live the best moments” with Skywards Exclusives. 35 million members and counting The loyalty programme continues to leverage Emirates’ extensive sponsorship portfolio to offer its 35 million members worldwide exceptional experiences. Emirates Skywards was recently crowned as ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025; ‘Platinum: Global Loyalty Programme’ and ‘Silver: Customer Experience Strategy’ at the Loyalty 360 Awards; and ‘World’s Leading Airline - Rewards Programme’ at the World Travel Awards 2024 - recognised for its extensive brand partnership portfolio and innovative offerings that enable members to ‘earn better’ and ‘spend better.’
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