Tong_stocker, ShutterstockOutdoor travel remains robust in 2026, with significant changes in how campers plan and experience their trips, according to the latest report from RMS, a leading hospitality growth platform. The 2026 State of the Outdoor Accommodation Report reveals that 66% of campers intend to travel more next year, with online searches now surpassing word-of-mouth as the primary method for discovering campsites.
The report, based on responses from 1,500 campers across the US, UK, Australia, and New Zealand, indicates a growing reliance on digital tools. Notably, 14% of campers are using AI technologies such as ChatGPT for trip planning, aiming to find lower rates and create customised itineraries. This digital trend extends to booking preferences, with 85% of campers favouring the ability to select their exact site in advance.
Sustainability is also a key consideration, with 88% of campers prioritising eco-friendly practices when choosing where to stay. Adam Seskis, CEO of RMS, commented on the evolving expectations: “Travellers still seek the escape and adventure of outdoor hospitality, but now demand greater convenience and confidence in their booking experience.”
Technological advancements are increasingly visible at campsites, with 67% of campers noticing tech upgrades such as digital check-in and mobile-friendly maps. The report underscores a shift towards a more digitally enabled camping experience, with demand remaining strong but expectations for simplicity and transparency on the rise.
This story was selected and published by a human editor, with content adapted from original press material using AI tools and checked by the editor before publication. Spot an error? Report it here.
