All Nippon Airways (ANA) will start serving saké to economy class passengers on its international flights next week.
Effective 1 September 2017, the Japanese carrier will include Ichinokura Tokubetsu Junmai saké in its in-flight drinks service. This traditional Japanese rice spirit is brewed in Japan’s Miyagi prefecture, north of Tokyo.
“Saké is popular in Japan and in many countries around the world. In recent years, many of our passengers have been asking us to serve saké in economy class,” said Yuzo Hara, ANA’s vice president of products & services strategy. “The number of international visitors to Japan is increasing, and this trend is expected to continue as Japan hosts a number of international events such as the Olympic and Paralympic Games in Tokyo in 2020.
“Being Japan’s only five-star airline, we want to give all our passengers around the world the opportunity to try quality saké. We hope that our passengers will pair the saké with their meals on board ANA flights, for a full Japanese gastronomic experience.”
Saké is already served in first, business and premium economy classes on ANA’s international flights.