SUPERSENANG, a boutique hotel located on Bali's tranquil west coast, is set to expand its presence internationally across seven key markets, including Indonesia, Singapore, Hong Kong, Malaysia, and Australia. The hotel has appointed Out of Office Office, a travel PR agency, to manage its international media and creator relations.
The expansion will initially focus on the DACH region (Germany, Austria, Switzerland) and the Netherlands, alongside its Asian and Australian markets. Out of Office Office will enhance SUPERSENANG's media presence and engage with travel, design, and lifestyle influencers that align with the hotel's unique character. "It was important for us to work with people who really know Bali, but also understand how international media work," said Barend Ballering, founder of SUPERSENANG.
Founded by Dutch entrepreneurs, SUPERSENANG is nestled in the coastal village of Balian, away from Bali's bustling southern tourism hubs. The hotel is known for its black volcanic sand beaches, rice fields, and surf-friendly waves. Its interiors, designed by co-founder Chris Burghard, focus on vibrant colours and a distinctive aesthetic.
Out of Office Office, founded by Anne Steinbach and Clemens Sehi, operates without a traditional headquarters, allowing them to be wherever their clients' stories unfold. With over 20 years of experience in travel journalism and advertising, the agency is well-equipped to elevate SUPERSENANG's international profile. This strategic partnership marks a significant step in SUPERSENANG's global expansion efforts.
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