Central Department Store and Rajadamnern Stadium have partnered with the Tourism Authority of Thailand to introduce the Central x Rajadamnern Stadium Bag. This special-edition bag, available from 1 July 2026, is part of the TWO LEGENDS, THE SPIRIT OF THAILAND event. The collaboration aims to merge Thai cultural heritage with contemporary design, offering a keepsake for shoppers and travellers worldwide.

The bag is a testament to the rich histories of both Central Department Store, a leading retail destination, and Rajadamnern Stadium, a renowned Muay Thai arena. Ms. Rvisra Chirathivat, Chief Marketing Officer of Central and Robinson Department Store, highlighted the importance of Muay Thai, stating, “Central Department Store is committed to sharing the spirit of Muay Thai with the world.”

The design incorporates elements from both institutions, including Central's classic logo and Rajadamnern's Yant Paed Tidt, a symbol revered in Muay Thai for protection and strength. Mr. Sarun Ladawon, CEO of Global Sports Ventures Company, noted, “This strategic collaboration is another important step in opening new opportunities and building on the long-term potential of Muay Thai.”

The bag is priced at $27 (990 Baht) and will be available at participating Central stores and Rajadamnern Stadium until 31 October 2026. International travellers can receive the bag free with qualifying purchases at select locations. This initiative not only celebrates Thai culture but also enhances the tourism experience, aligning with the Tourism Authority of Thailand's goals to inspire and create lasting memories for visitors

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