The company uses an AI-powered tool that turns social media conversations into actionable insights and marketing content for hotels.
DidaTravel Technology Singapore Pte Ltd emerged as the recipient of the Technology Innovation of the Year - Singapore accolade at the Travel Daily Media Travel Trade Excellence Awards 2026 - Asia.
The award was given in recognition of its Dida Marketing Insights Tool and its approach to making hotel marketing more efficient and data-driven.
The AI-powered platform is built specifically for the hospitality and travel industry to help hotels understand what people are saying on social media and turn those conversations into practical marketing decisions.
The tool analyses large volumes of online conversations to identify guest perceptions, emerging trends, and potential concerns. It then connects guest sentiment analysis with strategy development, content creation, and publishing support in one workflow.
Turning guest feedback into better marketing
Unlike traditional social listening tools that leave teams to interpret the data themselves, Dida’s platform helps explain what the insights mean and what actions hotels should take next. It also addresses a key limitation of generic AI writing tools by utilising real user conversations and the specific needs of the hospitality industry such as location, food and beverage offerings, service quality, and guest experiences.
Furthermore, the platform enables hotels to immediately detect negative feedback with recommended responses for immediate action. Competitive benchmarking shows marketing teams where they stand against rivals, helping them identify opportunities and sharpen decisions.
The tool also connects insights with execution and reduces time switching between platforms. With this, hotel teams can spend more time on relevant content development and responding to guest expectations.
The platform aims to broaden the availability of advanced market intelligence to smaller and mid-sized hotel brands that may not have the resources to deploy advanced marketing systems, as well as individual hotel operations. Its structured, search-friendly content also helps hotels to prepare for a digital environment that is being shaped more and more by AI-powered search.
The Travel Daily Media Travel Trade Excellence Awards - Asia stands as the premier awards programme in the Asia Pacific region, dedicated to recognising the pinnacle of excellence within the travel industry. This prestigious event honours the very best in hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
The Travel Daily Media Travel Trade Excellence Awards 2026 - Asia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at +65 3158 1386 or [email protected].
