Plaza Premium Lounge - The Terroir in Taiwan is recognised for its immersive cultural experiences, culinary offerings, and personalised approach to airport hospitality.
Plaza Premium Group claimed two accolades at the Travel Daily Media Travel Trade Excellence Awards 2026 - Asia, receiving Airport Experience of the Year - Taiwan and Airport Lounge of the Year - Taiwan for its transformation of The Terroir Lounge at Taiwan Taoyuan International Airport (TPE) Terminal 2.
The Terroir Lounge is one of Plaza Premium Group's four fully refurbished themed lounges at TPE. Unveiled after a five-month transformation, it reimagines the airport lounge as much more than a place to wait before boarding. Taking "Your Destination Before Departure" as its muse, the lounge combines Taiwanese art, local food, wellness and personalised services to give travellers a meaningful connection to the island before they leave. Since reopening, it has drawn significant media attention and strong guest feedback.
Elevating the airport experience
The Terroir Lounge creates a multi-sensory experience that reflects Taiwan’s cultural identity. Curated artworks inspired by the island’s mountain landscapes, coastlines, and artistic heritage introduce a local perspective to the lounge, whilst collaborations with Taiwanese culinary and beverage brands bring regional flavours into the airport setting.
Through its “Flavours in Transit” and “Proudly Local” initiatives, the lounge showcases dishes such as Executive Chef Russ Wang’s signature Sha Cha Beef Noodles and local favourites including shredded chicken rice with fried shallots. Its partnership with Michelin Guide Bib Gourmand-recognised MoonMoon Food introduces the brand’s signature Love and Hate Sesame Chili Noodles, whilst Taiwanese tea brand Chappii serves exclusive beverages, including Pistachio Cheese Foam Milk Tea.
Travellers can also explore personalised beverage experiences through a do-it-yourself cocktail bar, which combines hands-on engagement with the opportunity to discover distinctive flavour combinations.
The Lounge To Go service extends this approach to passengers with limited time before departure. Launched in July 2026, the takeaway offering features freshly prepared selections, including the signature Sha Cha Beef Sandwich.
Wellness is another part of the experience. Developed in partnership with Sealy, the lounge’s private resting suites provide hotel-style bedding and ergonomic comfort in single- and double-occupancy configurations. Dedicated airline and corporate zones, private VIP rooms, and spacious leisure areas further accommodate the varied needs of business travellers, premium passengers, and holidaymakers.
The Airport Experience of the Year - Taiwan distinction recognises this broader approach to the passenger journey, where culture, food, and thoughtful services transform pre-flight time into part of the travel experience. The Airport Lounge of the Year - Taiwan award, on the other hand, highlights the property’s ability to combine premium facilities with operational performance and tailored hospitality. Together, the two awards underscore how Plaza Premium Group is reshaping the airport experience in Taiwan.
“As we celebrate our 10th anniversary in Taiwan, these two honours are especially meaningful. Since we opened at Taoyuan International Airport in 2016, we have proudly welcomed over six million travellers, and we are grateful to be a trusted partner for the airport and our clients. The Terroir Lounge reflects what we have learned over the past decade, and we will keep building on our mission of making travel better for every passenger who passes through our doors,” said Kody Wong, General Manager of Plaza Premium Group Taiwan.
The Travel Daily Media Travel Trade Excellence Awards - Asia stands as the premier awards programme in the Asia Pacific region, dedicated to recognising the pinnacle of excellence within the travel industry. This prestigious event honours the very best in hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
The Travel Daily Media Travel Trade Excellence Awards 2026 - Asia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at +65 3158 1386 or [email protected].
