Scenic view of Burj Al Arab from a bike path along Kite Beach in Dubai, UAE. Katerina Elagina / Shutterstock.comDubai has introduced a new initiative that allows tourists to apply for visit visas directly through the Visit Dubai platform. Announced by Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the move aims to bring government services together on a single platform and simplify the visitor journey.
The platform will initially offer single-entry and multiple-entry tourist visas, with plans to add more visa categories in the future. The General Directorate of Identity and Foreigners Affairs – Dubai (GDRFA Dubai) will remain responsible for assessing applications and issuing visas.
Beyond visa applications, visitors can use the platform to plan their entire Dubai itinerary. This removes the need to navigate multiple websites to organise their trips.
Sheikh Hamdan said the initiative supports Dubai's ambition to rank among the world's top three tourism destinations by improving every stage of the visitor journey. It also aligns with the Dubai Economic Agenda, D33, and the emirate's goal of becoming a global benchmark for hospitality and service excellence.
Alongside the visa initiative, Dubai has introduced the Dubai Access Club, an invitation-only tourism programme. Members receive a five-year multiple-entry visa, a complimentary du SIM card and Dhs2,000 in credits. They can use the credits at participating hotels, attractions and retail outlets across Dubai.
The programme aims to build long-term relationships with repeat visitors by offering exclusive experiences and benefits.
Hamad Obaid Al Mansoori, Director General of Digital Dubai, highlighted the role of the Shared Digital Channels Initiative in connecting services across platforms. The approach reflects Dubai's wider push to use digital innovation and public-private partnerships to improve tourism services.
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