Virgin Voyages has launched its Black Friday Preview sale, offering 80% off the second sailor and up to US$600 in complimentary drinks on new bookings made by 19 November 2026.
The promotion applies to all voyages aboard the cruise line's four ships: Scarlet Lady, Valiant Lady, Resilient Lady and Brilliant Lady.
The offer comes with Virgin Voyages' range of included benefits. These cover dining at more than 20 restaurants, soft drinks, Wi-Fi and onboard entertainment.
The cruise line is also increasing incentives for travel agents, known as First Mates. Agents can earn £15 for every eligible booking made by 30 November, compared with the usual £5 reward.
“Black Friday is always one of the most anticipated sales periods of the year and we're kicking things off early with our Black Friday Preview sale. For customers who have had their eye on a particular sailing or have been thinking about trying Virgin Voyages for the first time, this is a great opportunity to make that next holiday more affordable,” said SJ Walker, UK Market Director at Virgin Voyages.
One example is an eight-night Mediterranean cruise aboard Scarlet Lady, departing Barcelona for Athens on 8 May 2027. The itinerary includes Ajaccio, Rome, the Amalfi Coast, Catania and Mykonos before arriving in Athens.
Fares start at £1,672 per sailor, reduced from £2,665, and include a US$200 bar tab.
Founded by Sir Richard Branson, Virgin Voyages has built its profile around an innovative approach to ocean cruising and has received multiple industry awards.
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