Emirates Skywards has partnered with SHARE by Majid Al Futtaim to connect shopping and travel rewards. The partnership, effective from 10 November 2026, allows members to link their accounts and convert points between the two loyalty programmes.
The collaboration covers more than 5,000 stores and experiences across Majid Al Futtaim's portfolio. It gives members greater flexibility to use their rewards for shopping, dining, entertainment and travel.
Under the new arrangement, members can convert five Skywards Miles into one SHARE point, or two SHARE points into one Skywards Mile. Transactions range from 2,000 to 150,000 points.
Dr Nejib Ben Khedher, divisional senior vice president of Emirates Skywards, and Darren Taylor, senior vice president of SHARE Rewards and Customer Solutions at Majid Al Futtaim, formalised the partnership.
"We are delighted to partner with SHARE by Majid Al Futtaim to bring even more value and flexibility to our members," said Dr Ben Khedher.
Taylor highlighted the growing connection between everyday spending and travel rewards.
"Our customers don't think about shopping, dining, entertainment, and travel as separate parts of their lives, and neither should their rewards," he said.
To access the benefits, customers must join both loyalty programmes and link their accounts through the respective mobile apps.
The partnership aims to create more opportunities for members to earn and redeem rewards, connecting everyday purchases with future travel experiences.
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