Job Description

Flight Centre Canada is seeking a Director of Marketing who will be responsible for the strategic development and successful implementation of marketing initiatives to drive key business objectives. At the highest level, this role is responsible for driving customer acquisition and retention in the most productive and effective manner possible across the various business units within the Flight Centre Canada retail pillar while maintaining brand standards and operating excellence.
The Director of Marketing will develop marketing strategies to acquire and retain customers, lead, and develop the marketing team and identify customer trends and opportunities. Additionally, they will be responsible for budget management and overview, analyzing and reporting effective marketing initiatives, and liaising with key media and industry partners. This is a highly cross-function role and engages with the global marketing discipline of Flight Centre Travel Group in order to bring strategies and plans to life in a way that maximizes the growth of our Canadian business. The Director of Marketing will be a member of the retail and marketing leadership groups.
Responsibilities:
Strategic Marketing Planning and Execution
Understand business needs and objectives, identify consumer trends and opportunities, and develop marketing strategies, including segmenting, targeting, and positioning to acquire and retain customers.
Develop and drive marketing objectives and key results in support of national business goals.
Recommend, develop, and oversee the execution of marketing strategies and tactical executions based on competitor analysis and insights.
Collaborate with the SVP Marketing, the national marketing team, the global marketing team, and product teams to develop a best in class integrated marketing communications plan.
Lead and develop the Leisure marketing team, overseeing tasks including but not limited to brand management, operational support, local and regional marketing, data integration and segmentation, customer insights, CRM, and social media strategies.
Leadership, team building and partner management
Lead, inspire and develop a geo-diverse marketing team.
Collaborate with key decision-makers and influencers in the organization to build relationships, provide marketing expertise to operational leaders and store teams and uncover new business opportunities.
Liaise with key media support and establish and manage relationships with suppliers at a national level.
Budget management, reporting and analytics
Responsible for budget overview and management.
Be obsessed with the analysis and optimization of marketing initiatives while reporting on their effectiveness and communicating key finds to VP of Retail, SVP of Leisure Marketing, and other key stakeholders.
Engage and collaborate with global marketing discipline leaders on a regular basis to optimize marketing channels and enhance their effectiveness within the Canadian market.
Position Requirements:
5+ years’ experience in B2C marketing as a senior marketer with a global brand
5+ years’ experience with strategic planning and execution of an omni channel marketing communications plan.
Travel Industry experience preferred
Strong communication skills (oral, written, presentation)
Strong analytical and presentation skills
Exceptional relationship building skills (internal and external)
Benefits Include:
Generous remuneration structure
Travel perks/discounts.
Health & Wellness Programs and Employee Financial Wellness Services
Generous paid-time off policy 
National/International Award Nights and Conferences
Diversity & Inclusion initiatives
Benefits including vision, medical, and dental
Employee Assistance Program
RRSP with matching
Employee Share Plan
Global career opportunities in a network of brands and businesses
Ongoing training and professional development
Fun and flexible work environment
Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
Employee giving program
Annual Charity Trip
Office Environmental Program
1 Volunteer Day per Calendar Year
Location – Toronto, Ontario
The role can be performed onsite, remote or on a hybrid schedule, in compliance with the Company’s Remote and Flexible Work Policy.
If this sounds like the opportunity you have been waiting for and you would like to be part of our award-winning culture then APPLY NOW.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Our promise is to provide an environment with equality of respect, dignity and opportunity for all our employees.  We value an inclusive and supportive workplace which truly reflects the diversification of our society.  Flight Centre Travel Group is committed to providing a barrier-free pathway throughout our recruitment selection process.  If you require accommodation because of a disability at any stage of our hiring process, please let us know in advance by contacting our Recruitment Team at fccareers@flightcentre.ca