Hard Rock grows European portfolio with EUR 200m property in Barcelona

Hard Rock Hotel Barcelona
Hard Rock Hotel Barcelona

Hard Rock International has announced the development of Hard Rock Hotel Barcelona, continuing to grow its European hotel portfolio.

Bringing its signature musical flair to the shores of Barcelona in early 2022, the hotel will be a EUR 200 million (USD 223m) property developed on the last available seaside plot in metropolitan Barcelona. The 504-room hotel is owned by ASG and will be operated by Hard Rock Hotels. Its construction will begin in late 2019.

“Injecting energy and world-class entertainment”

“This is set to be another ambitious project for Hard Rock International, alongside ASG,” commented Todd Hricko, senior vice president and head of global hotel development at Hard Rock International. “Hard Rock Hotel Barcelona will bring the brand’s dynamic and vibrant hospitality to Barcelona’s Mediterranean Coast, injecting energy and world-class entertainment into the city’s hotel scene.”

Hard Rock Hotel Barcelona will offer signature amenities as well as a rooftop terrace and bar with a swimming pool, two speciality restaurants, and a lobby bar with ‘Grab and Go’ and ‘Music Bar’. Guest rooms will have private balconies overlooking the Mediterranean Sea.

“The Barcelona project amps up our hotels’ development strategy in Spain”

Saul Goldstein, ASG’s founder and managing partner, said: “Our agreement with Hard Rock International is an important milestone for this signature investment. It’s our second collaboration with HRI’s renowned hospitality brand following the announcement on the opening of Hard Rock Hotel Madrid. The Barcelona project amps up our hotels’ development strategy in Spain, which targets opportunities in major visitor destinations with a shortage of rooms.”

Adjacent to the Fòrum beach and Marina in Sant Adrià del Besòs, with direct subway and tram access to Barcelona city centre, Hard Rock Hotel Barcelona will be near Parc del Fòrum and Parc de la Pau, a regular host of music events and festivals, some of which Hard Rock has previously organised.

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