The iconic destination was recognised for its destination-wide brand collaborations and continued efforts to strengthen Singapore’s tourism appeal.
Jewel Changi Airport (Jewel) won at the Travel Daily Media Travel Trade Excellence Awards 2026 - Asia, securing the Marketing Initiative of the Year - Singapore and Tourist Attraction of the Year - Singapore categories.
The dual recognition highlights Jewel’s ability to turn creative partnerships into immersive visitor experiences, whilst continually refreshing its attractions, retail, and entertainment offerings. By bringing together nature, architecture, fashion, technology, and global brands, Jewel continues to create reasons for local residents and international travellers to visit.
Bringing creativity to the destination
Jewel was named Marketing Initiative of the Year – Singapore for “Celebrate Jewel Blooms with LEGO Botanicals,” a destination-wide campaign that brought together LEGO’s creativity and Jewel’s iconic indoor landscape into a vibrant floral wonderland.
Featuring approximately 800,000 LEGO bricks, the showcase was the largest LEGO Botanicals display ever featured in a mall in Southeast Asia. It reimagined Jewel’s signature indoor landscape through floral installations in Forest Valley and Canopy Park, including larger-than-life LEGO roses set against the iconic Rain Vortex and a garden trail inspired by landscapes from around the world.
The campaign extended beyond visual displays to create an interactive visitor journey. A seven-location LEGO Stamp Rally encouraged guests to explore different areas of Jewel, with completed cards redeemable for a special souvenir. A dedicated pop-up store, shopping promotions, and exclusive LEGO premiums further connected the experience with everyone’s favourite past-time: shopping.
Strengthening Singapore’s tourism appeal
Jewel also received the prestigious accolade – Tourist Attraction of the Year – Singapore award, recognising its continued evolution as a destination that combines nature, architecture, shopping, dining, and entertainment.
Anchored by the Rain Vortex and Forest Valley, Jewel goes beyond the traditional shopping and leisure experience by continually introducing new brands, attractions, and experiences. In the past two years, close to 140 new brands debuted at Jewel, including 30 new-to-market brands and 10 flagship stores, further expanding its retail and dining offerings. Partnerships with global brands and entertainment properties have also brought exclusive experiences to Singapore, spanning collaborations with Disney, LEGO, and Nintendo, as well as the debut of G-Dragon’s Übermensch media exhibition. Technology plays an increasing role in helping visitors navigate and discover the destination. Pippin, Jewel’s generative AI-powered ambassador, offers multilingual conversational assistance and wayfinding through digital kiosks and the Jewel website.
Through its continuous introduction of new experiences, brands and technologies, Jewel remains a dynamic tourism destination that offers visitors fresh reasons to explore, discover, and return, whilst contributing to Singapore’s appeal as a global travel destination.
The Travel Daily Media Travel Trade Excellence Awards - Asia stands as the premier awards programme in the Asia Pacific region, dedicated to recognising the pinnacle of excellence within the travel industry. This prestigious event honours the very best in hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
The Travel Daily Media Travel Trade Excellence Awards 2026 - Asia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at +65 3158 1386 or [email protected].
