The worlds of football and hospitality collide as Marriott International and Manchester United announce a multi-year marketing partnership. Through the team-up, around 120 million members of the recently launched Marriott Bonvoy travel programme will get exclusive opportunities for Manchester United football experiences — including the chance to become the club’s Stadium Announcer or Kit Manager for the day.
Manchester United’s group managing director, Richard Arnold, said: “Marriott International is the leader in its field and we’re excited to be partnering with them as Marriott launches its new travel programme, Marriott Bonvoy. Together we look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world.”
The new partnership launched with a series of videos which highlights familiar faces from the Manchester United first team and team management. These videos can be found on the campaign’s official webpage.
With the Marriott Bonvoy travel programme, members have access to its portfolio of global brands and properties, as well as member benefits and Marriott Bonvoy Moments’ experiences.
“Special VIP game experiences”
Marriott International’s global marketing officer, Karin Timpone, commented: “We are thrilled to offer compelling benefits to Marriott Bonvoy members, now expanded to include unique Manchester United experiences. This marketing partnership enables our members to access special VIP game experiences by using the points they’ve accumulated during hotel stays for unprecedented, exclusive experiences.”
Marriott Bonvoy Moments enables members to redeem points and purchase any of 8,000 lifestyle, entertainment, sport, culinary and more experiences globally.