M&I has unveiled its 2027 portfolio of hosted buyer forums, spanning Europe and North America, with a focus on delivering more measurable value for both buyers and suppliers. After more than 20 years building its reputation on carefully curated one-to-one meetings, networking and destination experiences, the company says the 2027 calendar is designed to deepen business relationships and outcomes.
New for 2027: delegates who attend multiple M&I events will never have the same meeting twice. Across the full year, there will be no repeated appointments, just fresh opportunities to expand networks, meet new partners and generate new business. M&I says the commitment is enabled by its broad global buyer and supplier community and matchmaking process, so the more events delegates attend, the greater the value they receive.
Paula Jurvanen, Managing Director at M&I, said “the move reflects how the customer community has grown and how the company has challenged itself to raise standards further.” She added “whether attending one forum or the full calendar, each event is intended to introduce new people, new markets and new commercial opportunities.”
The line-up also reflects M&I’s continued investment in international growth and specialist communities, including its flagship forum in Marrakech and Sibenik before reaching Dallas; M&I Transatlantic is heading to Stockholm; and the ongoing evolution of LUXE by M&I, a specialist forum for luxury incentive travel and high-value group experiences will focus in on West Hollywood.
Elsewhere, M&I Healthcare will make its North American debut in Dallas, alongside a specialist European healthcare/life sciences forum in Milan, featuring compliant matchmaking, accredited education partnerships, and curated meetings aimed at one of the sector’s most complex and fast-growing industries.
M&I Expo also returns triumphantly in April 2027. Postponed from the original dates in 2026, it will take place at ADNEC, Abu Dhabi and as Paula Jurvanen proudly says: “We are rolling over 100% of all exhibitors and brands from M&I Expo 2026 to the new 2027 dates; which is a fantastic testament to the commitment and loyalty of our customer base! Our 2027 portfolio is our strongest yet, and we're incredibly excited to share it." Jurvanen concluded.
M&I still has one more event destination to announce – a final European Flagship with an exclusively UK buyer audience. Watch this space.
| Date | Event | Destination | Headline Partner |
| 7–10 Feb 2027 | M&I Flagship | Marrakech, Morocco | Mövenpick |
| 27 Feb – 3 Mar 2027 | M&I Transatlantic | Stockholm, Sweden | Strawberry |
| 5–7 April 2027 | M&I Expo | Abu Dhabi, UAE | Abu Dhabi Convention & Exhibition Bureau and ADNEC |
| 11–14 April 2027 | LUXE by M&I | West Hollywood, USA | Visit West Hollywood & 1 Hotel West Hollywood |
| 26–29 April 2027 | LUXE by M&I | Ibiza, Spain | BLESS Ibiza The Site |
| 16–19 June 2027 | M&I Flagship | Šibenik, Croatia | Amadria Park |
| 27–30 June 2027 | M&I Healthcare Europe | Milan, Italy | Marriott Milan & YES MILANO |
| 29 August – 1 September 2027 | M&I Flagship Americas | Dallas, USA | Omni Dallas Hotel |
| 29 August – 1 September 2027 | M&I Healthcare Americas | Dallas, USA | Omni Dallas Hotel |
| 13-16 Oct 2027 | M&I Private | Sicily | Grand Palladium Sicilia Hotel & Spa |
