New Zealand is set to make a significant return to Food and Hospitality Asia (FHA) 2026 with a national pavilion at the Singapore Expo from 21 to 24 April. This marks the country's first participation since 2018, featuring 15 premium food and beverage companies. The pavilion aims to highlight New Zealand's reputation as a trusted supplier of high-quality products to Asia's retail, hospitality, and foodservice sectors.
The event underscores New Zealand's long-term commitment to Singapore and the broader region, showcasing its innovative approach to food production. Joe Nelson, Regional Director for South East and East Asia at New Zealand Trade and Enterprise (NZTE), stated, "FHA is an important meeting point for buyers across Asia, and this pavilion gives interested buyers and partners a direct way to meet New Zealand producers."
The pavilion will feature a diverse range of products, from Ao Cacao's award-winning chocolates to Bostock Brothers' organic chicken. Other exhibitors include Blue Frog's premium granola, Canary Foods' dairy products, and Comvita's Mānuka honey. New entrants like Eden Orchards will introduce their antioxidant-rich juices, whilst established brands such as Whittaker's will showcase their chocolate offerings.
New Zealand's food and beverage exports to Asia have grown significantly, from $3.3 billion (NZ$5.5 billion) in 2018 to $5.0 billion (NZ$8.4 billion) in 2025. This growth highlights the strategic importance of Singapore as a gateway to the region. The pavilion offers a unique opportunity for buyers to sample products and engage directly with producers, reinforcing New Zealand's role in shaping the future of food
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