Riyadh Air’s Sfeer lifestyle membership programme is set to reach one million members this month, less than a year after its launch, marking a major milestone for the Saudi Arabian carrier as it builds its travel and lifestyle ecosystem. To celebrate reaching the one-million-member mark, Riyadh Air will award the milestone member one million Sfeer Points and name them the programme’s final Founding Member. Two existing Founding Members, chosen at random, will also receive 250,000 Sfeer Points each, taking the additional giveaway to 500,000 points.
According to Riyadh Air, one million Sfeer Points could potentially provide more than 120 one-way Economy flights across the airline’s expanding network, although the actual redemption value will depend on factors including destination, availability and redemption requirements. Sfeer has been designed to extend beyond the traditional airline frequent-flyer programme by combining travel with lifestyle benefits, experiences and partnerships. Members currently have access to Sfeer Points with no fixed expiry under the programme’s terms, complimentary in-flight Wi-Fi, a “Best Offer Guaranteed” feature and benefits through a growing portfolio of partners.
These partnerships currently include Hilton, Uber and muvi Cinemas, bringing hotel stays, ground transportation and entertainment into the wider Sfeer ecosystem.
Kim Hardaker, Vice President of Loyalty and Sustainability at Riyadh Air, said: “Reaching one million Sfeer members is a remarkable milestone in the journey we are building together with our community. Sfeer was created to be more than a traditional loyalty program, bringing together travel, experiences, benefits and partnerships in a way that reflects the generosity and ambition of Saudi Arabia.” He added: “Awarding one million Sfeer Points to the millionth Sfeer member and our final Founding Member is our way of celebrating the community that has helped bring Sfeer to life.”
As the programme moves into its next phase of growth, Riyadh Air plans to introduce further features designed around sharing, community participation and member recognition. These will include the ability to share points with friends and family, take part in community-focused challenges and earn Level Points linked to new benefits and recognition. The expansion of Sfeer is expected to continue alongside the growth of Riyadh Air’s network and partnerships, as the PIF-owned carrier seeks to create a broader Saudi-inspired lifestyle ecosystem around its airline offering. “This is only the beginning, as our community continues to grow, so will the experiences and possibilities that Sfeer can offer,” Hardaker said.
