RMS, a prominent hospitality platform, has partnered with TrustYou, an AI-powered Customer Data Platform, to provide hoteliers with a comprehensive view of their guests. This integration, announced on 29 July 2026, allows hospitality operators to consolidate guest information from various systems into a single, unified "Golden Profile" in real time. This advancement enables operators to personalise guest experiences by offering tailored products and services.

The integration connects RMS's property management system with TrustYou's platform via a real-time API. This ensures that any updates in guest profiles or reservations are automatically synchronised, combining data from booking platforms, guest feedback, CRM, and marketing systems. By doing so, operators gain a continuously updated understanding of each guest, enhancing their ability to offer relevant services and experiences.

Adam Seskis, CEO of RMS, highlighted the importance of this integration, stating, "Hospitality businesses have access to more guest data than ever before, but much of it remains fragmented across disconnected systems." He emphasised that the integration reduces the technological burden on front desk teams, allowing them to focus on delivering personalised hospitality.

Will Howes, VP APAC at TrustYou, added, "Our integration with RMS helps turn scattered information into clear, actionable guest intelligence." This collaboration aims to shift the focus from merely collecting data to utilising it effectively for targeted marketing and improved guest interactions.

This partnership marks a significant step in leveraging AI to enhance the hospitality industry's ability to deliver personalised and efficient guest services

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