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TCEB launches “The Southern MICE District Phuket Series” project
Thailand Convention and Exhibition Bureau (TCEB) launches The Southern MICE District: Phuket Series project, piloting Phuket province as a model for developing a MICE economic district that will help stimulate the regional economy and add value to the MICE area under the 3S strategy - Spend more, Stay longer, See you again to attract MICE travellers to spend more, stay longer and return. Pattanachai Singhawara, Director of the Southern Convention and Exhibition Bureau, TCEB, said: “Currently, the MICE industry is changing rapidly in terms of products, services, and areas suitable for organizing events. MICE travellers need more comprehensive and specific experiences. The Southern MICE District project is an extension of the MICE city development strategy from the Southern City DNA or Destination Development, which focuses on developing infrastructure and services that meet the needs of the MICE market to increase Thailand’s competitiveness in the global MICE market, especially Phuket, which is the MICE hub of the South and has high potential to attract MICE travellers. Therefore, TCEB has developed the Southern MICE District: Phuket Series project to provide more options for MICE travellers and stimulate the local economy. This project elevates Phuket to become a model for regional MICE development.” The Southern MICE District: Phuket Series project is a prototype of a regional MICE economic district, consisting of 4 creative MICE districts: The Old Town, The North Wind, The Lagoon and The South Shore, which present the charm of Phuket through history, culture, community lifestyle, food, accommodation and nature. In addition, TCEB is preparing a plan to expand this project to other southern provinces, such as Songkhla and Surat Thani, to create economic opportunities and elevate the Thai MICE industry to an international level. In addition, this project is designed to help increase spending and meet the needs of MICE travellers through the creation of a variety of experiences, ranging from premium accommodation, unique local restaurants, business and leisure activity packages to infrastructure that facilitates attendees. In addition, the development of the MICE District will meet the needs of MICE travellers who are looking for unique event venues, one-stop services, and privileges that are worthwhile for business and tourism investment. In order to stimulate spending, The MICE Industry (Meetings, Incentives, Conventions, Exhibitions) is an important mechanism for driving the country's economy, generating income for local communities and entrepreneurs, as well as enhancing Thailand's image as an international conference and exhibition center. In the past, TCEB has implemented the MICE City project in important provinces, including Bangkok, Pattaya, Chiang Mai, Phitsanulok, Khon Kaen, Udon Thani, Nakhon Ratchasima, Surat Thani, Phuket, and Songkhla, helping to distribute income to local areas and opening up opportunities for Thai entrepreneurs to better compete in the international MICE market. Sarita Jintakanon, TCEB’s expert, added that “TCEB has collaborated with Visa, the digital payment provider, to launch the Thailand MICE Visa Prepaid Card, designed for both international and Thai business travellers, including SME entrepreneurs, to provide various privileges to these travellers, including restaurants, shopping, hotels, airline tickets, limousine services, spas, luggage storage or delivery services at the airport, transportation services, travel, and special privileges from event venues, to provide a good experience for MICE travellers. The marketing strategy for 2025 of the Thailand MICE Visa Prepaid Card will cover major MICE cities, with Phuket being the MICE hub of the South and having high potential. The strategy focuses on expanding the number of cardholders and stimulating spending in the region. In 2025, TCEB aims to have 30,000 cardholders, with spending per person per trip of MICE travellers increasing by approximately 5%.” “The Southern MICE District: Phuket Series project will make Phuket a model for regional MICE district development that will not only create added value for the Thai economy, but also help elevate the MICE industry to world-class standards and drive the Thai MICE industry to achieve its set goals in 2025, which will see a total of 34 million Thai and international MICE travellers, generating 200 billion baht in revenue for the country,” concluded Pattanachai.
TCEB unveils new direction and new development of Thai MICE Industry at IMEX Frankfurt 2024
Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, unveiled a new direction, performance in sustainability and potential of innovation of Thai MICE industry, including new product development for European market, at IMEX Frankfurt 2024. Chiruit Isarangkun Na Ayuthaya, TCEB President, said that TCEB has set a new direction of Thai MICE industry, pushing it to be a platform to drive Thailand to become a high-value added destination. The focus is to cement collaboration between Thai MICE industry with future industries, such as food security, health tech, urban mobility and creative soft power so that MICE can serve as a platform to advance the growth and development of these industries, which will strengthen Thai economy and create new business opportunities in Thailand for overseas markets. “The new direction of Thai MICE industry is partly in response to the government’s vision ‘IGNITE Thailand’ which aims to position Thailand as a hub of 8 industries – tourism, medical and wellness, agriculture and food, aviation, logistics, future mobility, digital economy, and finance”. Apart from the new direction, TCEB will update the performance of Thai MICE industry in sustainability. The particular focus is decarbonisation of events Thai MICE industry has been able to avoid carbon emission and undertake carbon offset with measurable results. TCEB will also highlight the progress and potential of Thai MICE industry in advancing innovation for national development and collaboration with overseas markets. Sustainability and innovation are two key pillars in TCEB’s action plan to drive Thai MICE industry towards more international competitiveness. To prove their value for events, quantifiable impacts of sustainability and concrete potential in innovation must be made and these are the areas where TCEB has been working in collaboration with key stakeholders, according to TCEB President. To keep abreast of the evolving needs of the European market, TCEB will feature product development and ideas of experience design, maximising the diversity of the country’s MICE cities and potential destinations. New venues, new function space, new attractions will also be on the list. Chiruit stated that Thailand has maintained its leading position as a global destination, hence, a constant development of infrastructure, facilities and new creativities, which are beneficial for return on investment and return on experience for events. A total of 36 Thai exhibitors attended IMEX Frankfurt 2024 at Thailand Pavilion Stand A180. They consisted of 20 hotels/resorts, 11 DMCs/organisers, 2 venues, one airline, one association and TCEB, a national CVB. These exhibitors are from Bangkok, Phuket, Pattaya and Phang-nga (Khao Lak).
TCEB launches ‘Thailand MICE to Meet You Year 2023’ campaign at IMEX Frankfurt 2023, spotlighting new products, tech solutions and support schemes
Thailand Convention & Exhibition Bureau (TCEB) is bringing to IMEX 2023 Frankfurt the optimism, enthusiasm, and collaborative spirit that have energised Thailand’s MICE industry since the normalisation of international travel. The Thai Team this year comprises seven destination management companies, 17 hotels and resorts, two venues, Thai Airways International, Thailand Incentive and Convention Association (TICA), and TCEB. Every member is determined to help planners craft an exceptional MICE experience and assist MICE travelers to have a magic MICE journey under the new TCEB campaign called “Thailand MICE to Meet You Year 2023”. TCEB President Mr. Chiruit Isarangkun Na Ayuthaya said: “IMEX Frankfurt is one of the most important MICE trade shows in the world and it is an excellent launch pad for our ‘Thailand MICE to Meet You Year 2023’ campaign. This campaign is aligned with the Thai Government’s tourism campaign called ‘Visit Thailand Year 2022– 2023: Amazing New Chapters’, which aims to promote Thailand’s soft power through the five F’s – food, fashion, festival, film, and fight. Fight refers to Muay Thai, the traditional Thai martial art that has gained much exposure lately, including a much-heralded debut at this year’s European Games. To support the launch of our campaign, we have assembled a Thai Team of diverse expertise and deep experience from 29 organisations. We look forward to meeting our friends and colleagues from around the world, and update everyone on the many exciting and fresh developments that will facilitate and fulfill every step of their MICE journey in Thailand” TCEB’s “Thailand MICE to Meet You Year 2023” campaign covers every step of planning and making a MICE journey: Enhanced Convenience at MICE Lane TCEB’s MICE Lane service is now available at both Suvarnabhumi and Don Meuang airports in Bangkok. 3,500 visitors had made use of the MICE Lane at these airports from October 2022 to March 2023. The service is also available in Phuket and Chiang Mai on a case-by-case basis upon request. Diverse locations in MICE Cities/destinations At least 13 hotels with meeting space and facilities are open in 2023 in Bangkok, Phuket, Chiang Mai, Pattaya, and Hua Hin. The location is not, however, limited to each particular city but a cluster of city, as well. The highlight is Andaman cluster, with the main destination of Phuket in combination with its neighboring provinces of Phang-nga and Krabi, is now featuring wellness and retreat programs for its unique selling point to complement Phuket’s bidding for Expo 2028 Phuket Thailand with the theme ““Future of Life: Living in Harmony, Sharing Prosperity” More Choices of Certified MICE Venues As of March 2023, there are 1,228 meeting rooms in Thailand that have acquired Thailand MICE Venue Standard (TMVS) certification, giving international MICE planners a wider selection of professionally managed facilities. There are also 63 certified Special Event Venues – places that offer a unique ambience such as rooftop terraces, art studios, auditoriums, museums, refurbished old factories, vineyards, and parks and gardens. MICE Suppliers – Sustainability and Tech Solutions Thailand now boasts 52 MICE entrepreneurs certified with Thailand Sustainable Event Management Standard (TSEM). This means planners have a larger pool of qualified local partners who can guide them in selecting and implementing a variety of impactful sustainability practices. These MICE suppliers can also help event organisers access a wide range of technology solutions to improve productivity and outcomes. These solutions include digital artworks, special visual and lighting effects, virtual influencers, data analytics, reservation and ticketing apps, and temporary staff recruitment platforms. MICE Events – Parade of Global Meetings Bangkok will be a host city for a line-up of global meetings. All are of significant impacts for the industry, economy and global development. The ICCA Annual Congress 2023 will take place in November. In 2024, the capital city of Thailand will be hosting Global Spine Congress and Money 20/20, the world’s fintech conference. The Annual Meeting of the World Bank and the International Monetary Fund 2026 is confirmed for Bangkok, as well. MICE Experiences – Local Choices, Global Recognition Thailand is now offering one more choice of culinary journey for MICE planners and travelers because The Michelin Guide will feature Koh Samui and Surat Thani city in southern Thailand in its 2024 edition. This development will make it easier for MICE visitors to explore Thailand’s delectably diverse culinary landscape. Similarly, Muay Thai is also making headlines in the global arena. In Europe, Muay Thai has made great strides – its much-anticipated debut at the European Games this year in Poland is set to generate much interest and raise the sport’s profile in Europe. Privileges in MICE Support Schemes TCEB will be highlighting three support schemes at IMEX 2023 – “MI Plus Experience By Yourself”, “Partnership package”, and “Convene Plus BCG”. The first offers support scheme for site inspection, with certain amount of fund for related items during the trip in Thailand, such as accommodation, F&B, ground arrangement based on the criteria of the group. It is on a first come, first served basis and subject to terms and conditions and availability. Partnership package is collaboration of TCEB with 55 suppliers in Bangkok, Chiang Mai, Pattaya, Phuket, and Hua Hin to offer privileges for such activities as dinner cruise, shopping, forest adventure, sight-seeing activities. “Convene Plus BCG” targets the Professional Conference Organiser (PCO) and associations, and helps with their bid preparation, convention planning, marketing and promotion, and practices that are aligned with the Bio-Circular-Green Economy Model. The Thailand Pavilion is at Stand B150 at IMEX Frankfurt 2023. For more information, contact TCEB at: pr@tceb.or.th
TCEB announces “huge win for the country’s MICE sector”
The Thailand Convention and Exhibition Bureau (TCEB) has announced that it will host the largest global meeting of the exhibition industry, the 86th UFI Global Congress, this week. Running from 6-9 November 2019 in Bangkok, the event sees TCEB collaborate with partners, such as Bangkok Metropolitan Administration, Thai Exhibition Association (TEA), Thailand Incentive and Convention Association (TICA), Thai Hotels Association (THA) and Bangkok River Partners, to welcome exhibition professionals from 50 countries to the biggest congress of the Global Association of the Exhibition Industry (UFI). "The UFI Global Congress is known as the exhibition industry’s largest global meeting of the year and is the 'must attend' event for industry professionals," said Chiruit Isarangkun Na Ayuthaya, TCEB president. "Each year its updates set the trends that move the global exhibition industry forward and to host them in Thailand is a huge win for the country's MICE sector." Chiruit Isarangkun Na Ayuthaya The Global Congress will be organised under a 'Platforms of Trust' theme that highlights one of key drivers behind the global exhibition industry. The Platforms of Trust emphasises that trustworthiness is key to the entire exhibition value chain covering exhibition platforms, marketplaces, service providers, venues and partners. Kai Hattendorf, UFI managing director and CEO, said, "Markets are built on trust as are the exhibitions we run, the marketplaces we maintain, and the services we provide. "They all rely on trust. As organisers, venues and partners in the industry, our success is based on the trust our customers place in us. And Thailand’s global profile as a hub for international exhibitions has grown significantly in recent years, and our latest UFI research data show that the Thai market is well-positioned for additional growth in the years to come,” Mr Kai, added. According to Mr. Chiruit, the 86th UFI Global Congress will feature for the first-time-ever special highlights in the forms of unique business and networking sessions as follows. Thai Town – showcasing Thailand as a destination for the industry, whereby, overseas delegates can meet representatives of TCEB and find out how the bureau can be their partner for success. Delegates can also converse with TEA members who are ready to introduce them to Thai service providers. Meanwhile, Thai MICE Cities booths will highlight how the infrastructure and facilities in emerging destinations can accommodate trade shows. Focus on Thailand - presents business opportunities in Thailand with a pair of high-profile speakers showcasing their experiences in collaboration with Thai companies in staging international trade shows in the country. Speed Dating - will be organised under a ‘Follow Focus’ concept allowing UFI members to meet ten event organisers in Thailand to explore ideas of collaboration, connection, shared objectives and the possibilities of co-organising and co-locating future trade shows. The 86th UFI Global Congress in Bangkok from 6 to 9 November 2019 is for UFI members only, however, guests can register using the association code 'TEA Member' via online registration here.
TCEB in India: “India is a lucrative market that is ranked number third in terms of exhibitors”
Thailand Convention and Exhibition Bureau (TCEB) has returned from its recent mission to Mumbai, to boost the number of Indian corporate and business travellers, where the organisation hosted the ‘Exhibition Business Forum’ and promoted a new subsidy scheme under the 360° Exhibition Success campaign banner. Kanokporn Damrongkul, Director of Exhibitions, TCEB said: “India is a lucrative market that is ranked number third in terms of exhibitors and fifth in visitors to Thailand. The Indian market has increased year by year by 2.85% that accounted for 18,492 trade participants to Thailand in 2018.” This year’s TCEB Exhibition Business Forum in India rolled out Thailand’s latest campaign for the exhibition sector, the ‘360° Exhibition Success’, to inform the Indian exhibition industry of the great business opportunities available in Thailand, ASEAN and neighbouring CLMV (Cambodia, Laos, Myanmar and Vietnam) markets. The event garnered numerous leads, including unique interest from industries such as pharmaceutical and medical, plastic and printing, food and agriculture, energy, construction, packaging, biochemical, logistic and textiles As well as government, trade association, chamber of commerce, business federation and media. Organisers expect these leads to accrue, in excess of, THB21.8 million (Approx. USD714,000) in revenue for Thailand. Damrongkul went to add: “These trade promotions that target both exhibitors and visitors will also be continued by market segment to maintain growth. By targeting business mission organisers, such as government, trade federation, trade association, trade media and respective chamber of commerce it brings trade visitors for business negotiations at international exhibitions organised in Thailand.” TCEB is running two promotions for exhibitors and visitors. The ‘Exhibiz in Market’ campaign is to attract more exhibitors from India, whereas The ‘ASEAN+6 Privileges’ promotion is to help leverage trade visitors from ASEAN countries, China, Japan, Korea, India, Australia and New Zealand.
TCEB offer THB200,000 cash to events organisers who meet sustainability criteria
The Thailand Convention and Exhibition Bureau (TCEB) launched its new ‘Meet Sustainable’ financial subsidy yesterday -- a first for Thailand’s MICE industry. Designed as a way to help position Thailand as the sustainable practices leader in the Asia Pacific region, the grant will provide recipient meeting and incentive groups with up to THB200,000 in hard cash to achieve this ambition. Support will be offered to groups with a minimum attendance of 50 international delegates, who will stay for at least three nights in Thailand, while at the same time also complying with two TCEB’s criteria for sustainable event practices. Nichapa Yoswee Discussing the development Nichapa Yoswee (above), TCEB’ s senior VP of business said: By demonstrating its continued strong commitment to sustainability, Thailand is fostering synergies within its key support sectors while leveraging TCEB's leadership and network of expertise via its ‘Thailand Redefine your Business Events’ strategy. “TCEB’s role as a thought leader in promoting sustainability is now transformed into becoming a partner in implementing sustainable business events, all under the new branding to make business events in Thailand a redefined experience,” she added. TCEB’s criteria for a ‘Meet Sustainable’ subsidy include: During the event, organisers must serve drinking water in flasks, jug or large glass bottles, with reusable cups provided for delegates. No plastic straws. Venues must be certified for environmental and energy management. Materials for venue decorations and equipment must be reused or re-purposed, no use of fresh flowers or foam materials. Souvenirs must be produced by the local community or made from environmental-friendly materials. An event must also use an electronic registration system and reusable badges. Post-event, organisers must promote best practices, success and benefits from organising sustainable events to associated or related persons and the public. Leftover food must be to non-profit organisations Commenting on the directive to repurpose leftovers, Yoswee said: “Food Waste Prevention Programmes helps reduced food waste by 155,000 kilograms during 2018 up until June 2019, while Farm to Functions can secure 300 tonnes of organic rice direct from farmers, generating 12 million baht to 500 farming households.”
TCEB showcases Thailand’s second cities at Imex America
Hua Hin Thailand Convention & Exhibition Bureau (TCEB) is promoting events in alternative destinations beyond Bangkok and Pattaya through its new campaign – Meet Now. TCEB is inviting buyers and planners to select regional Thai locations for their events. All these locations are fully equipped with meeting facilities, accommodation and attractions for MICE groups. A wide range of exclusive activities and authentic local culture is designed to enrich experiences and generate maximum return on investment. Hua Hin, a seaside resort southwest of Bangkok, has over 10 four and five-star hotels, as well as numerous attractions including salt spa treatments, palm sugar production and herbal treatment products (part of a comprehensive reforestation programme). Hat Suan Son Sea, Klaeng, Mueang Rayong District, Rayong Other ‘off the beaten track’ destinations promoted by the new campaign include Chiang Mai, Chiang Rai in the North, Rayong in the East, Phuket and Samui island in the South, each with unique setting, character and culture. Chiang Rai has particular expertise in premium coffee and tea production in Thailand. TCEB’s campaign “Meet Now” puts the spotlight on the varied conferences and events facilities of alternative cities. The bureau offer planners series of dedicated support schemes, suitable for groups of a minimum of 30 people and who are staying for at least three nights. Nichapa Yoswee, SVP of business,TCEB and Susan Robertson CAE, interim president and CEO of ASAE The "Meet Sustainable" support scheme rewards events of 50 pax at minimum 3-night stay which exercise at least two out of seven elements of sustainability practices, such as offering reusable badges or donating leftover food and souvenirs produced by the local community. Nichapa Yoswee, senior vice president of business at TCEB, said: “While we enjoy great success in our major cities, we’re keen to promote alternative locations that are not as widely known to global business event planners. There’s plenty for planners to discover in these ‘off the beaten track’ destinations - from sea cruises, luxury spas to indigenous textiles, Thailand has something for everyone.
TCEB shows off “redefined” MICE of Thailand
The Thailand Convention and Exhibition Bureau’s (TCEB) showed off the potential of the Bangkok's and Hua Hin's last week, during its annual media familiarisation trip for representatives of the global media. Discussing the trip Nichapa Yoswee (below), the bureau’s senior vice president of business, said: “TCEB is using this to help redefine business experiences for MICE travellers in both destinations. The brand-new attraction at ICONSIAM, the new venue - True ICONSIAM Hall, together with the latest exclusive Michelin starred culinary experiences, are helping to strengthen international MICE business in Thailand. While innovative attractions and activities in local communities, like coconut palm sugar production in Samut Songkram, salt spa in Phetchaburi, both in the vicinity of Hua Hin, and herbal products in Hua Hin, present redefined business opportunities and experiences often not previously available. This redefined idea of TCEB comes amidst the stronger role of MICE in Thailand’s national development. MICE is now incorporated as a new growth driving engine in the government's 20-year national development plan, plus the recent government policy to promote more local and community attractions beyond the established destinations." 2019 also sees Thailand hosting two global MICE events: the UIA Asia Pacific Round Table 2019 scheduled for 19 to 20 September in Pattaya and the 86th UFI Global Congress 2019 scheduled for 6 to 9 November in Bangkok. During 2020, TCEB will continue to focus on key markets around Southeast Asia, Europe, USA, China and India supported by new development of MICE infrastructure and products. This includes increased function space of new venue hotel opening and expanded and upgraded transportation options in Bangkok and nationwide. “Another key direction of TCEB in 2020 is deepening private-public sector partnership and collaboration, such as the Thailand Incentive and Convention Association (TICA), Thai Exhibition Association (TEA) and Thai Hotels Association (THA), to find creative MICE solutions and new MICE experiences for clients hosting events in Thailand, which we believe will enhance redefined business experiences of our clients,” Yoswee concluded.
Thailand Convention and Exhibition Bureau (TCEB)
Thailand Convention and Exhibition Bureau (TCEB), Siam Piwat, Rama I Road, Pathum Wan, Bangkok, Thailand Thailand
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