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Tourism Authority of Thailand welcomes United Airlines’ inaugural LAX-BKK flight
The Tourism Authority of Thailand (TAT) welcomed United Airlines’ inaugural flight from Los Angeles to Bangkok on Sunday, 26th October. This flight marks United’s return to Thailand after an 11-year-long hiatus, effectively restoring connectivity between the two nations. A special welcome ceremony took place at Suvarnabhumi Airport, where the aircraft was greeted with a traditional water salute. The event was graced by US ambassador to Thailand Robert F Godec, TAT governor Thapanee Kiatphaibool, United’s managing director for international sales Marcel Fuchs, Civil Aviation Authority of Thailand (CAAT) deputy director-general Sarun Benjanirat and Airports of Thailand Advisor 10 Pranuengnuch Bamphensamai. The inaugural flight UA 820 departed Los Angeles at 23.15 hrs on 24 October and arrived in Bangkok at 11.25 hrs on 26 October (via Hong Kong). The return flight UA 821 departs Bangkok daily at 16.55 hrs and arrives in Los Angeles at 20.25 hrs on the same day, providing smooth transit through Hong Kong. A daily service Operated daily via Hong Kong, the route enhances travel convenience for North American travellers while reaffirming Bangkok’s position as a leading gateway to Asia and a major hub for long-haul travel. The stop in Hong Kong will also allow customers from United’s San Francisco to Hong Kong flights to connect seamlessly onwards to Bangkok. United’s Los Angeles and San Francisco hubs offer connections to more than 75 destinations throughout the Americas. United Airlines’ daily service between Los Angeles (LAX) and Bangkok (BKK) operates with a Boeing 787–9 Dreamliner, offering 257 seats across Polaris Business Class, Premium Plus, and Economy. The resumption of the United Airlines service coincides with the continued growth of long-haul arrivals from North America, supported also by the existing non-stop Vancouver–Bangkok route operated by Air Canada. It also aligns with a renewed international spotlight on Bangkok, following major productions such as The White Lotus Season 3, which has further boosted global interest in Thai culture, lifestyle, and hospitality. Together, these connections reflect the rising demand for travel to Thailand and reaffirm the country’s position as a top global destination renowned for its warmth, creativity, and world-class experiences. A milestone in global connectivity At the ceremony, Kiatphaibool remarked: “The return of United Airlines marks a significant milestone in the long-standing friendship between Thailand and the United States. This new service not only strengthens bilateral tourism and economic ties but also responds to the growing interest among American travellers seeking meaningful experiences in Thailand.” The United Airlines inaugural flight to Thailand represents the first US carrier to resume service to Bangkok since 2014, following the suspension of operations by both United Airlines and Delta Air Lines. This achievement highlights Thailand’s strong appeal as a preferred destination for international travellers and demonstrates the market’s confidence in the country’s tourism potential. Kiatphaibool added: “We are pleased to welcome United Airlines back to Thailand. This route enhances connectivity from the US West Coast and complements the increasing arrivals from North America. It also reinforces Bangkok’s reputation as a leading tourism hub and gateway to diverse destinations across Thailand.” The United States remains one of Thailand’s most promising long-haul markets, distinguished by strong spending power and high-value travel demand. As of Friday, 24th October, Thailand has already welcomed 808,288 American visitors representing a five percent increase compared with the same period last year. This places the US among the country’s top ten source markets, more so now as arrivals are expected to continue rising through the final quarter. Current projections show that the number of American visitors could reach 1.09 million by year-end, generating an estimated 62 billion Baht in tourism revenue.
United Airlines announces seasonal nonstop service between Monterey and Chicago
The Monterey Peninsula Airport District (MPAD), See Monterey, and Visit Carmel announced new, once-weekly seasonal nonstop service between Monterey Regional Airport (MRY) and Chicago O’Hare International Airport (ORD), operated by United Airlines, beginning Saturday, May 23, 2026. The new flight gives Chicagoans easy and direct access to Monterey County, California’s 99 breathtaking miles of Pacific coastline and renowned destinations and attractions including the charming village of Carmel-by-the-Sea, rugged cliffs of Big Sur, the prestigious greens of Pebble Beach, the verdant fields of the Salinas Valley and an award-winning wine and culinary scene. The flight will operate weekly on Saturdays through late August, arriving in Monterey around midday and departing back to Chicago later that afternoon, an ideal schedule for travelers seeking a convenient start or finish to their Central Coast getaway. Bookings for the new route are now open at United.com and in the United mobile app. United’s new service connects California’s Central Coast directly with the airline’s Midwest hub, complementing existing United routes between Monterey and Denver, Los Angeles, and San Francisco. In addition to the direct service, travelers from the Midwest and East Coast will now enjoy seamless, one-stop connections to Monterey County, while local residents gain easier access to nearly 100 destinations across the country via United’s Chicago hub. “We’re excited to provide the Monterey community with the first direct flight to Chicago in nearly 50 years with the launch of our seasonal service starting next summer,” said Mark Weithofer, United’s Managing Director of Domestic Network Planning. “This new flight unlocks the opportunity for travelers from Chicago and all across the country to explore the iconic sights and coastal views of Monterey, while connecting local residents to United’s expansive route network from our hub in Chicago.” “This new flight represents another step forward in improving air service in and out of MRY – an essential factor in our region’s economic vitality,” said Chris Morello, Interim Executive Director of Monterey Regional Airport. “Our Board continues to prioritize air access as a foundation for growth across agriculture, defense, higher education, and tourism. United’s decision to bring mainline service back to Monterey is a strong signal of confidence in the Central Coast market.” “This new connection is a significant step forward in See Monterey’s long-term strategy to expand air access and visitor markets,” said Rob O’Keefe, President & CEO of See Monterey. “We’ve been investing heavily in the Chicago market and are already seeing traction. United’s new nonstop service gives us a powerful foothold in the Midwest, benefiting leisure travelers, the group and meetings market, and our key local industries. It’s a tangible example of our MCT 2030 roadmap in action, strengthening sustainable tourism and economic opportunity countywide.” “This is a tremendous win for our entire region as visitors from Chicago (and beyond) will now have an even more seamless route to visit our destination.” said Amy Herzog, Executive Director of Visit Carmel. “We can’t wait to welcome more Midwest travelers to experience Carmel-by-the-Sea’s breathtaking beauty, incredible food and wine experiences, and timeless charm – essentially all that makes this corner of California so special.” The new service underscores a growing momentum in Monterey County’s tourism and economic development landscape. Most notable in aviation is the metamorphosis of MRY with a number of enhancements including a new terminal opening in 2027, providing more opportunity for continued airlift development. In addition, new hotel openings, enhanced visitor infrastructure, and a robust slate of global events, continue to elevate Monterey County’s position as one of the most desirable destinations on the West Coast.
United Airlines to utilise new Boeing 737 MAX 8 fleet for intra-Asia flights
United Airlines announced the scheduled replacement of its entire Guam-based Boeing 737-800 fleet by early next year. The fleet which is regularly used for the airline’s intra-Asia flights will be replaced with ten new Boeing 737 MAX 8 aircraft, the first of which is slated for delivery by February 2026. According to a statement from United’s director of sales in Asia and Micronesia Kenichi Kiriyama: "Our investment in new aircraft to service our intra-Asia routes will deliver the premium experience our customers expect of United and is part of our broader commitment to elevating the customer experience across the Pacific region. For customers with connecting flights to or from the mainland US, these investments will mean a consistent, seamless experience from check-in to landing.” Better inflight amenities The new aircraft has 166 seats, all with USB charge ports, and bluetooth technology is also available for easy connections between wireless headphones and the seatback entertainment screens. Larger overhead bins, WiFi, and extra legroom seating are the other features of the aircraft. Onboard, WiFi will be available for purchase as United plans to roll out Starlink throughout its entire fleet within the next few years. Changes to flight schedules United is the only US carrier to fly intra-Asia with daily service from Manila to Guam, twice-weekly services from Manila to Palau, and a daily service from Cebu to Tokyo-Narita, with connections to the United States. Meanwhile, United also services nonstop trans-Pacific flights to and from the Philippines. The airline also announced that it will increase the frequency of its daily service from Manila to San Francisco to twice daily from 26th October.
United Airlines Launches Adelaide-San Francisco Route and Expands to Bangkok, Ho Chi Minh City, and Manila
South Australians are preparing for an aviation milestone, as United Airlines announces the first-ever direct flight from Adelaide to North America. From 11 December 2025, travellers will be able to fly non-stop to San Francisco, marking a historic connection between South Australia and the United States. This new 15-hour flight opens up countless opportunities for both leisure and business travel, while showcasing the growing prominence of Adelaide as a gateway city. A Seamless Connection Across Continents The seasonal service will operate three times a week—on Mondays, Wednesdays, and Saturdays—using United Airlines’ cutting-edge Boeing 787-9 Dreamliner. This aircraft, featuring 257 seats, includes the comfort of 48 Polaris Business Class and 21 Premium Plus seats, ensuring an elevated travel experience for passengers. Adelaide departures are scheduled for 2:55 pm, with arrivals in San Francisco the same day. Return flights will arrive in Adelaide at 9:30 am, making for convenient travel both ways. Travellers departing from Adelaide can also take advantage of one-stop connections to more than 75 US destinations, from iconic cities like New York and Las Vegas to cultural hubs like Chicago and Seattle. Even Perth passengers, who currently lack direct access to the US, can seamlessly connect through this route, further enhancing accessibility for Western Australia. United’s Commitment to Australia With the addition of Adelaide to its network, United Airlines becomes the only carrier offering direct flights between the US and four major Australian cities—Sydney, Melbourne, Brisbane, and now Adelaide. This strategic expansion, adding almost 25,000 seats annually between Australia and the US, underscores United’s dedication to providing unmatched connectivity. United Airlines Managing Director for APAC Airport Operations, Sam Shinohara, highlighted the significance of this new service: “Direct flights are a big factor in people deciding where to travel. This game-changing flight makes United the only airline to offer nonstop service to four major Australian cities, enhancing travel options for more Australians than ever before.” Boosting South Australia’s Tourism Industry SA Tourism Minister Zoe Bettison celebrated the announcement as a historic collaboration that will have transformative benefits for South Australia. “South Australia has been named one of the most welcoming regions on the planet by Booking.com, and this route reflects the growing appeal of our state. It’s a wonderful coincidence that Napa Valley lies one hour north of San Francisco, just as the Barossa is one hour north of Adelaide—creating exciting opportunities for wine tourism and cultural exchange.” Adelaide Airport Ltd Managing Director Brenton Cox echoed the excitement, emphasising the potential for long-term success: “We intend to make this service a great success and build this towards a year-round route in the future.” A New Horizon United Airlines’ Adelaide-San Francisco route is a breakthrough moment for aviation in South Australia. This direct connection not only links two vibrant regions but also fosters closer ties between Australia and the United States. From seamless travel options to unparalleled experiences, this milestone redefines international connectivity for Australians, while bringing global travellers closer to South Australia’s unique charm. As this partnership takes flight, the future of travel in the Top End has never looked brighter. New Pacific Routes: A Landmark Expansion This October, United will become the only U.S. airline offering direct flights to Bangkok, Thailand and Ho Chi Minh City, Vietnam. These daily services will operate via Hong Kong, providing convenient one-stop connections from Los Angeles and San Francisco. These routes open doors to vibrant cities known for their rich culture, history, and attractions, enhancing United’s presence in Asia. Also launching this October is a second daily flight between San Francisco and Manila. This additional service will give travellers the flexibility of choosing between daytime and evening travel options, ensuring more convenience in both directions. Unparalleled Pacific Connectivity With these new additions, United Airlines will offer flights to 32 destinations across the Pacific. This expansive network solidifies United’s commitment to providing customers with unparalleled options for international travel. Whether heading to Asia, Australia, or beyond, United continues to lead the way in creating innovative travel opportunities that connect the world. These transformative routes showcase United Airlines’ dedication to meeting the needs of travellers while fostering closer ties between continents. From leisure to business travel, the possibilities for discovery and connectivity continue to grow, making United the airline of choice for navigating the Pacific. The future of travel has never looked more promising.
United Airlines Announces Accelerated Timeline for Starlink Connectivity in the Sky
United Airlines has just unveiled an exciting new timeline to bring Starlink – the world’s fastest and most reliable inflight connectivity – to United travellers around the globe. This announcement marks a significant milestone for the airline, promising game-changing inflight experiences for all its customers. First Commercial Flight Expected by Spring United Airlines now anticipates testing Starlink as early as next month, with the first commercial flight featuring this cutting-edge service expected to take off this spring on a United Embraer E-175 aircraft. The airline plans to outfit its entire two-cabin regional fleet with Starlink by the end of this year and expects its first mainline Starlink-enabled plane to be in the air before the year concludes. Ultimately, Starlink will be added to the entire United fleet. Free Access for MileagePlus® Customers All MileagePlus customers will enjoy free access to Starlink’s inflight entertainment, which includes streaming services, shopping, gaming, and more. With the award-winning loyalty program free to join, travellers can sign up now at united.com/starlink to take advantage of these incredible benefits. Revolutionizing Inflight Experience “We have a lot planned for our MileagePlus members this year and adding Starlink to as many planes as we can – as quickly as we can – is at the centre of it all,” said Richard Nunn, CEO of United MileagePlus. “It’s not only going to revolutionize the experience of flying United, but it’s also going to unlock tons of new partnerships and benefits for our members that otherwise wouldn’t be possible.” Largest Agreement with SpaceX Last September, United signed the industry’s largest agreement of its kind with SpaceX to bring Starlink to its entire fleet. Starting in a few months, United customers will enjoy the same high-speed, low-latency internet service in the air that they enjoy on the ground. This gate-to-gate connectivity will enable experiences at scale that no other major U.S. airline provides, available on seatback screens and personal devices simultaneously. MileagePlus: The World’s Best Airline Loyalty Program MileagePlus has been rated the world’s best airline loyalty program, offering a plethora of benefits: Free to join for all customers Free to earn miles Miles never expire No blackout dates for award seats – if there’s a seat open, you can buy it with miles Just about anything you can pay for with cash at United, you can buy with miles (seats, WiFi, snacks, etc.) United was the first major U.S. airline to allow members to pool their miles with family and friends into a joint account On an average day, approximately 31,000 United seats are filled by MileagePlus customers using their miles – the equivalent of filling about 100 Boeing 777 aircraft. During the summer of 2024, more than three million MileagePlus customers flew on award tickets. With these exciting advancements, United Airlines is set to revolutionize the inflight experience, ensuring that travellers stay connected and entertained from gate to gate.
United Airlines adopts usage of Generative AI
United Airlines has begun using Language Learning Models (LLMs) and artificial intelligence, such as ChatGPT, to inform customers about the status of their flights, which has resulted in a 6% boost in customer satisfaction. United Airlines is exploring new waters with generative artificial intelligence initiatives used to enhance customer experience and process excellence (which is the term given to improving how a business creates and delivers value to its customers). The airline has deployed sophisticated AI models to provide better, more transparent, and human-like communication about flight delays, cancellations, and service disruptions. Using United’s core data architectural backbone, including the United Data Hub and an AI and ML (Machine Learning) platform dubbed “Mars,” the airline has released a handful of models into production for employees and customers. Speaking to CIO, the United Airlines Chief Information Officer, Jason Birnbaum, said this about the airline’s use of AI and LLMs: “We worked hard to fine-tune this model to take operational feeds, notes from our operations teams, the crew, and all these different sources of data, and have AI take all this data and create a narrative that is more transparent, empathetic, decisive, and clear as we can be. As opposed to a canned message, we try to write a specific story about what’s going on with your flight. People hear the specifics, and they understand it and their blood pressure goes down. Our storytellers still look at the messages to make sure they’re within the realm of what we want to communicate but we’re getting much more comfortable with it.” United utilizes ChatGPT for secure employee experimental use and an LLM for external users called “Every Flight Has a Story.” This flight-status service was released earlier this year and provides customers with faster, more transparent, context-rich information with efficiency. United Airlines has used the LLM to send out more than 100,000 push notifications and has identified 90 other use cases for the software. United’s “ “Every Flight Has a Story” LLM utilizes the “Mars” platform, which leverages Amazon Web Services (AWS) to automate digital notifications, streamline delay communications, and reduce the manual workload for human customer service agents. This has been achieved by automating many of the routine communications and personalizing responses at scale. Francesca Vasquez, Vice President at AWS, admired the airline’s utilization of their platform for its innovative approach and emphasized the potential of generative AI in personalizing and automating communications. He said: “United is just getting started. Historically, United storytellers had to manually edit templates, which took time. United realized that gen AI could automate most of these messages, freeing up their staff to focus on the more challenging delay issues — and an informed customer, for sure, is a happier customer.” United is one of the earliest users of Amazon’s Sagemaker ML platform. According to AWS Vice President of Technology Mai-Lan Tomsen Bukovec, the airline’s use of these tools is going to become a game-changer. In the future, United Airlines aims to use AI to help improve baggage handling, optimize flight routes, and improve predictive maintenance for aircraft.
United Airlines Gears Up for Its Busiest Winter Season Ever
United Airlines is set to operate nearly 4,600 flights per day during the peak winter season, marking the largest winter schedule in the company’s history. This ambitious plan includes adding flights at more than 140 U.S. airports and inaugurating service to four new international destinations, reflecting the growing demand for travel as temperatures drop. Record-Setting Winter Schedule After a record-setting summer with nearly 48 million customers, United is making it easier for travellers to continue their adventures into the winter months. The airline’s winter schedule officially launches on October 24 with the addition of nonstop service to Marrakesh, Morocco. New routes will follow this to Cebu, Philippines; Medellin, Colombia; and Dominica. Patrick Quayle, United’s Senior Vice President of Global Network Planning and Alliances, stated, “This winter, we’re offering more flights to more destinations to give customers the widest range of places to explore. Whether that’s adventuring somewhere new overseas, unwinding with some sun, or enjoying the best ski towns in the country, we’re pleased to offer easy access to the top destinations for winter getaways.” Expanding International Reach Africa: United will have its largest network in Africa this winter, becoming the only airline to directly connect the U.S. and Marrakesh with a new thrice-weekly service from Newark/New York. This complements the recently announced service from Washington Dulles to Dakar, Senegal, launching in May 2025. Additionally, United will expand flights from Washington D.C. to Accra, Ghana, and Lagos, Nigeria. Southern Europe: Following a record increase in summer travel to Europe, United will extend service to Greece, Spain, Italy, and Portugal this winter. Seasonal routes to Milan, Rome, and Madrid will now fly until December 2024, with daily flights between Washington/Dulles and Lisbon extended to January 2025. Pacific: Starting October 27, United will be the only U.S. carrier to fly to Cebu, Philippines, with daily flights from Tokyo/Narita. The airline will also increase flights between San Francisco and Seoul-Incheon, Los Angeles and Hong Kong, and Los Angeles and Shanghai. Latin America: United expects nearly 10% growth in Latin America this winter. New routes include year-round service to Medellin from Houston and weekly nonstop service to Dominica from Newark/New York. United will also expand flights from San Francisco to Monterrey, Mexico, and Belize City, Belize. Caribbean: United begins service from Newark/New York to St. Kitts and extends service to Bermuda into the winter season. The airline will also add daily service between Newark/New York and Port of Spain, Trinidad and Tobago, for the peak holiday and Carnival periods. Domestic Growth and Ski Destinations United’s domestic schedule from January to March will be its largest ever, with nearly 140 airports offering more flights than last year. The airline will increase seats to warm-weather destinations like Phoenix, Palm Springs, and San Diego by nearly 13%. New nonstop services include routes between Washington/Dulles, Salt Lake City, and Palm Springs. United will also expand its popular nonstop service from Cleveland to Cancun and several Florida destinations. For ski enthusiasts, United continues to lead with nearly triple the average daily flights of other airlines to top ski markets. New services include larger Embraer E-175 aircraft to Aspen, CO, and Bishop/Mammoth, CA, and increased flights to destinations like Bozeman, MT, Gunnison/Crested Butte, CO, Kalispell, MT, Jackson Hole, WY, Montrose/Telluride, CO, and Sun Valley, ID. As the airline gears up for its busiest winter season, travellers can look forward to more destinations and flights, making exploring the world easier.
United Airlines Announces Largest International Expansion for Summer 2025
United Airlines is set to make waves in the travel industry with its largest international expansion ever, introducing service to eight new cities for the Summer 2025 schedule. This ambitious move will see United offering more flights to more destinations across the Atlantic than any other U.S. airline, solidifying its position as the world’s largest airline. New Destinations Starting in May 2025, United will launch new nonstop flights from its Newark/New York hub to: Nuuk, Greenland Palermo, Italy Bilbao, Spain Madeira Island, Portugal Faro, Portugal Additionally, three new nonstop routes will be introduced from Washington D.C./Dulles, including: Dakar, Senegal (year-round) Nice, France (seasonal) Venice, Italy (seasonal) United will also add new direct flights from Tokyo-Narita to: Ulaanbaatar, Mongolia Kaohsiung, Taiwan Koror, Palau Unprecedented Transatlantic Schedule United’s Summer 2025 transatlantic schedule will be its largest ever, with more than 760 weekly flights to over 40 destinations. This includes increased frequencies to popular destinations such as Venice, Italy; Athens, Greece; and Barcelona, Spain. The airline will also boost the number of weekly direct flights between Newark/New York and Palma de Mallorca, Spain; Dubrovnik, Croatia; and Athens, Greece. Unique Travel Experiences United’s expansion offers a wide range of unique travel experiences: Nuuk, Greenland: Twice weekly seasonal service to the northernmost capital in the world, perfect for arctic adventures and wildlife exploration. Palermo, Italy: Three-times weekly seasonal service to Sicily, featuring rich history, luxurious beaches, and stunning architecture. Bilbao, Spain: Nonstop service to the Spanish Basque Country, home to the iconic Guggenheim Museum and famous Basque cuisine. Enhanced Connectivity United’s new routes will seamlessly connect travellers to a variety of destinations, offering unparalleled access to unique international experiences. The airline’s extensive network will provide 800 daily flights to and from 147 international destinations, including 40 nonstop routes that no other U.S. airline serves. Commitment to Excellence Patrick Quayle, Senior Vice President of Global Network Planning and Alliances, stated, “No other airline gives customers nonstop access to as many unique international destinations and experiences from the U.S. as United. Our network provides the most choice and variety for our customers, whether they are looking for a relaxing seaside getaway, once-in-a-lifetime adventure travel, or to explore some of the most vibrant urban escapes across the globe.” Booking Information All new flights are subject to government approval and will be available for sale on United.com or through your travel advisor, #UnitedAirlines #TravelExpansion #Summer2025 #ExploreTheWorld
United Airlines live activities now available on Apple Watch
United Live Activities are now available on Apple Watch, making it even easier for travelers to access important, real-time flight details at a glance right from their wrist. This new feature follows the rollout of Live Activities for iPhone last year which is already helping millions of travelers get access to their boarding pass, gate and seat number, and countdown clock to departure in real time on their iPhone Lock Screen or in the Dynamic Island, all without opening the United app. Here’s how United Live Activities work on Apple Watch: Travelers can find Live Activities in the Smart Stack on Apple Watch. With a quick glance at their Watch, United fliers can access key flight information in real-time, like countdown to boarding, gate number, seat, baggage carousel and more. Fliers will see flight details update on their Apple Watch throughout their travel journey – offering the most relevant details when they need it. They can tap the Live Activity notification to open the United app at any time. United is always looking for ways to leverage technology to improve our customers' travel journey, and this new feature is a game changer for United fliers. Support for Live Activities rolled out to United travelers with Apple Watch running watchOS 11. See here for a visual asset. Background: Available for all watches that are on Watch OS 11 Apple Watch SE (2nd generation) Apple Watch Series 6 Apple Watch Series 7 Apple Watch Series 8 Apple Watch Series 9 Apple Watch Series 10 Apple Watch Ultra Apple Watch Ultra 2
United Airlines extends flights between New York and Tenerife into the winter season
For the third consecutive year, the U.S. airline, United Airlines, will connect New York and Tenerife with a direct flight, and starting this year, will operate a significantly extended service. The connection between Newark Liberty International Airport (New Jersey) and Tenerife South, will resume on 1 June 2024 and will operate three times weekly until at least the end of March 2025. During this period, over 23,400 seats will be on offer on flights arriving into Tenerife. The Vice-President of the Island Council and Councillor for Tourism, Lope Afonso, said: "This is undoubtedly one of the most important pieces of news of the year in terms of air connectivity. It is an agreement that we have been working on for a long time, which began to take shape during the last term of office and which we have been able to conclude after months of intense negotiations at Turismo de Tenerife. This represents a unique opportunity to consolidate the destination in one of the most sought-after feeder markets. It best suits the quality profile we are committed to in our strategy of sustainable management of the destination, due to its interest in the values of the island and our cultural offer and the spending capacity at the destination.” The CEO of Turismo de Tenerife, Dimple Melwani, said: "The extension of the direct connection between New York/Newark and Tenerife South is a great opportunity for Tenerife in a market whose interest in the island continues to grow and where we have seen indirect growth in recent years in travellers from the United States and Canada in the winter months." Melwani adds that "the extension of direct flights for the winter is great news for the island and is of vital importance in successfully implementing Tenerife's strategy of accessing better target markets with longer stays and spending capacity at the destination, and for the business opportunities that can be generated for Tenerife in different sectors: audiovisual, MICE, green energy, digital economy and innovation, among others." The Country Sales Manager Spain of United Airlines, Antonio de Toro, said: “As the only airline connecting North America with the Canary Islands, we are delighted to return to Tenerife with a significantly extended service that now includes the winter season, offering our customers on both sides of the Atlantic even greater travel choice. Customers can take advantage of a direct connection to and from the U.S., as well as an unrivalled route network from United’s New York/Newark hub, offering convenient nonstop connections to destinations across the Americas.” United’s service will operate on Tuesdays, Thursdays and Saturdays from the United States (Tuesdays, Thursdays and Sundays during the winter season); and Wednesdays, Fridays and Sundays from Tenerife (Mondays, Wednesdays and Fridays during the winter season). The flight will take approximately seven hours and will be operated with a B757-200 aircraft, featuring a total of 176 seats – 16 flat-bed seats in United PolarisSM business and 160 seats in economy, including 42 Economy PlusSM seats with added legroom and increased personal space. Booming market The number of American tourists taking staying in Tenerife last year stood at 36,531, compared with 26,507 in 2022. In the first three months of 2024, the number of tourists from the USA - 8,828 in total - increased by 16.8% compared to the same period in 2023. Furthermore, 62% of tourism from this origin using establishments on the island takes place in the winter months, compared with 38% in the summer months (June-September). Tenerife's strategy in the North American market has been reinforced in recent years. The island is offered as a destination by tour operators such as Apple Leisure Group Vacations, and is a member of the United States Tour Operators Association (USTOA); the Virtuoso travel agency network, with more than 21,000 agents; the American Society of Travel Advisors (ASTA), one of the largest travel trade associations in the world; Travel Leaders Network; and Signature Travel Work, which has more than 15,000 travel advisors.
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