Singapore Tourism partners with Zomato to bring virtual weekend festival experience

TD Editor

The Singapore Tourism Board (STB) is among the first national tourism organisations (NTOs) to stage an elaborate consumer engagement event in India, digitally, in partnership with Zomato, during the on-going COVID-19 situation.

Constantly on the look-out for innovative and effective ways to engage the Indian consumers and present itself as a top-of-mind destination, the STB is embarking on a partnership initiative with Zomato for ‘Zomaland@home’, happening during the first two weekends of June 2020.

After a successful partnership with Zomato for ‘Zomaland Season 2’ which was held across nine cities in India, the STB is presenting a digital initiative with the leading restaurant aggregator and food-delivery platform. The weekend festival will feature renowned artistes from both India and Singapore showcasing their talents and passions across food, music, stand–up comedy and more. Fans can enjoy the festivals from the comfort of their homes.

This association will feature a total of seven Singaporean artistes such as rapper and singer Yung Raja, chefs Sarah Huang Benjamin and Eric Chan, mixologist Vijay Mudaliar, stand-up artistes Rishi Budhrani and Sharul Channa, DJ Luq Here along with Indian Chef Saransh Goila who has previously worked with the STB on multiple projects.

GB Srithar, regional director of India, Middle East and South Asia (IMESA) in STB said, “It will take some time before we can welcome visitors back to Singapore, as the global COVID-19 situation remains volatile. While travel restrictions are still in place, we seek to continue our strong connections with the Indian consumers. After a successful partnership with Zomato in 2019, we are thrilled to embark on this innovative joint digital initiative to showcase Singapore’s culinary, nightlife, entertainment offerings to the Indian audience through these virtual weekend festivals.”

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