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How can hotels protect their rates when OTAs Undercut Hotel Direct Rates in 75% of the Searches?
In 75% of hotel rate searches, at least one OTA displays a lower price than the hotel’s own website —
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Independent Hotel rates aggressively targeted by secondary OTAs
April’s World Parity Monitor from 123Compare reveals the relationship between price positioning and OTA aggressiveness. As hotels continue to refine
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