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Thailand strengthens inbound appeal as traveller flows shift to core Asian markets

Thailand’s inbound tourism story in 2026 has shifted markedly from expansion to recalibration. Entering the year, the market was

Adventure Tourism

The Blue Jasmine leads travellers to ethical elephant encounters in Chiang Mai

Following a restful evening at the Bodhi Serene, those travelling aboard the Blue Jasmine got themselves ready to spend the

Adventure Tourism

Blue Jasmine train offers luxury ‘slow travel’ from Bangkok to Chiang Mai

With the Blue Jasmine well on its way into northern territory, guests aboard the luxury train are preparing for a

Global

TAT hosts “Travel Thailand with Diplomats: 5 Must Do Happiness on Every Route”

The Tourism Authority of Thailand (TAT) recently hosted the “Travel Thailand with Diplomats: 5 Must Do Happiness on Every Route” initiative, highlighting

Asia

Travel + Leisure names Chiang Mai as Asia’s best city

The Tourism Authority of Thailand (TAT) warmly welcomed the announcement that Chiang Mai was named the #1 City in Asia

Global

Thailand launches ‘LOCO(AL) Working Space’ Campaign

Thailand is redefining the remote work experience with the launch of the ‘LOCO(AL) Working Space’ campaign, inviting digital nomads, remote professionals, and

Abu Dhabi

Etihad to launch direct flights from Abu Dhabi to Thailand

Etihad Airways is set to enhance its connectivity to Thailand with the launch of two new direct flights from Abu Dhabi in 2025.

Asia

InterContinental Chiang Mai The Mae Ping hailed best hotel in Chiang Mai

InterContinental Chiang Mai The Mae Ping was selected as the best hotel in Chiang Mai at this year's TTG Travel Awards.

Asia

SKÅL International Thailand’s annual forum takes place this November

SKÅL International Thailand announced that it’s reformatted annual forum is slated for 29 November to 2 December at the Movenpick Suriwongse Hotel in Chiang Mai.

Global

InterContinental Chiang Mai The Mae Ping opens with 240 keys

The highly anticipated opening of InterContinental Chiang Mai The Mae Ping in Chiang Mai’s historic district marks the first milestone in a strategic partnership between IHG Hotels & Resorts and Thailand's leading integrated lifestyle real-estate group, Asset World Corporation (AWC)

Airlines and Aviation

Thai Vietjet launches ‘Summer’s Last Calls’ 

Delivering sun-soaked getaways at budget-friendly prices, Thai Vietjet launches ‘Summer’s Last Calls’ promotion, offering special fares from THB 1,790 (inclusive of taxes and fees) (approx. USD 51.95)for travel on the airline’s international network

Airlines and Aviation

Thai Vietjet to fly direct Chiang Mai to Osaka from 16 Feb

Thai Vietjet has confirmed that it will commence direct flights service between Chiang Mai and Osaka on February 16, 2023, with great promotional fares starting from just THB 3,799 (approx.. USD 116.32). 

Eturbo News

New GM at InterContinental Chiang Mai Mae Ping

Peter Pottinga, has been appointed as the General Manager of the soon to open InterContinental Chiang Mai Mae Ping hotel. New GM at InterContinental Chiang Mai Mae Ping

Global

ibis Chiangmai Nimman Journeyhub opens with 142 keys in Thailand

ibis has expanded its portfolio in Thailand with the opening of a brand-new property in Chiang Mai, the famous northern city which is a heaven for culture vultures and adventure seekers.

Food & Drink

Chiang Mai’s tallest rooftop bar debuts at Meliá Chiang Mai

The first five-star hotel to open in Chiang Mai since the global pandemic’s onset has launched a 360-degree rooftop bar affording awe-inspiring views of the Ping River to the city’s east and famed Doi Suthep Temple on the mountaintop to the west. 

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