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Opinion piece by tourism marketing expert Chris Torres

Sabre develops Facebook chatbot for agents Sabre has created a new AI-powered Facebook chatbot that leverages Microsoft technology. Two Sabre-connected travel agencies - Dallas-based…

In a recent development, Emirates has extended its social media customer service to provide 24-hour support, seven days a week. The airline will also expand its language offering to…

Air France has restarted its Facebook contest for its Indian audience. Post the tremendous success of the Facebook contest for aspiring designers held last year in July, the airline…

Travel heads at Facebook and Google are to speak at World Travel Market this year. Facebook’s head of travel Lee McCabe will speak on the Tuesday in the WTM Travel Perspective…

TripAdvisor has released a new app that gives hoteliers the chance to update their Facebook pages with TripAdvisor reviews and ratings. The TripAdvisor app for Facebook is designed to help…

Despite the popularity of social networks in the travel industry, airline and hotel bookings from sites like Facebook are yet to take-off, according to a new study. PhoCusWright's 'Social…

Amanda Greenwood shares her thoughts on the rumours… Every now and again I will post or share an image on a social media platform with simply the word ‘WANT’ next to it. The image is…

Travel agents are amongst the small businesses leading the way for internet search exposure on mobile phones and tablets, according to new research by T-Mobile. Travel agents, cleaners and…

Travel Counsellors has launched a new online campaign around a new Dream-Maker application on Facebook.  The campaign focuses around its Facebook users’ dream holidays and will lead one…

In an effort to enhance its social offerings, SWISS has expanded its scope of customer services through Facebook and Twitter platforms. Customers can now use these online channels to contact…

Social networking sites have increased in popularity in part as a result of the Arab Spring, as expressed in the fourth edition of the Arab Media Outlook (AMO), developed in collaboration…

ABTA has encouraged travel agents to promote campaigns through its new consumer-facing Facebook page in a new campaign. As part of its ‘Love Summer, Love Travel’ campaign, the association…