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festival tourism

Cultural Tourism

Music tourism surges in secondary cities as promoters flee expensive capitals

Capital cities such as Singapore, London, and Tokyo consistently secure multi-night stadium residencies, whilst secondary destinations, rapidly expanding urban centres sitting just outside tier-one orbits, have traditionally watched from the sidelines. 

Adventure Tourism

Travel industry shifts to gig-tripping as young fans prioritise live events over material goods

Global travel is witnessing a transformation in festival tourism as younger travellers shift from attendance to immersive experience.

Cultural Tourism

Kolkata’s festive culture defines city’s identity

Kolkata's festive culture defines city's identity

China

Fliggy reports surge in premium travel for 2026 Dragon Boat Festival

Fliggy, Alibaba Group's online travel platform, has unveiled its 2026 Dragon Boat Festival travel trends, showcasing a significant shift towards premium travel experiences and a remarkable rise in inbound tourism.

Cultural Tourism

Agoda sees surge in Japan festival travel interest

Agoda sees surge in Japan festival travel interest

Asia

Iloilo City significantly increases festival budget for 2025

Iloilo in the Central Philippines recently raised its budget for various festivals in 2025 to around US$891,000, significantly higher than the US $689,000 from last year.

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