immersive experiences
East Asian tourism shifts to IP licensing as regional pop culture and gastro-tourism surge
East Asian tourism has long excelled at selling experience, but the future of destination marketing lies in something far more tangible yet notoriously underutilised: intellectual property (IP).
ITE-HCMC: Southeast Asian travel ties deepen as global conflicts disrupt traditional tourism routes
The 20th run of the International Travel Exposition in Ho Chi Minh City (ITE-HCMC) proved to be a showcase of key trends in regional travel and tourism.
Rural homestays surge across Asia as travelers reject corporate hotel chains for local immersion
Vietnam's Cu Chi Tunnels homestay initiative is just one of a growing number of alternative accommodations that cater to the needs of travellers looking for more immersive experiences.
Sichuan Ganzi festival celebrates nomadic culture
Sichuan Ganzi festival celebrates nomadic culture
Luxury travel pivots from overt opulence to zero-footprint retreats as eco-demands rise
Rather than the opulent and overt displays of wealth that characterised the maxi-mindset of earlier decades, today’s luxury scene is defined by personalised experiences that offer enrichment for both body and soul.
Brixen transforms wine tourism into immersive experiences
Brixen transforms wine tourism into immersive experiences
Heart Pontoon reopens with upgraded facilities
Cruise Whitsundays has reopened its Heart Pontoon on Hardy Reef, following a comprehensive refurbishment aimed at enhancing the visitor experience.
Oceania Cruises unveils 2027 speciality voyages
Oceania Cruises unveils 2027 speciality voyages
Global travel sector pivots to immersive tourism as industry honors Anthony Bourdain’s legacy
In the context of contemporary travel, tourism, and hospitality, Anthony Bourdain’s work has significantly impacted numerous sectors within the industry, a shift primarily driven by his unfiltered approach to travel.
Auko Eco-Wellness Lodges to open in Phong Nha later this year
Auko Eco-Wellness Lodges are slated to open in the third quarter of this year, raising the bar for regenerative hospitality in Southeast Asia.
Amilla Maldives launches The Clay Studio for guests
Amilla Maldives launches The Clay Studio for guests
Thailand expands medical tourism market as global travelers seek holistic luxury
One particular Southeast Asian country has taken the lead when it comes to mixing holistic wellness and the utmost in luxury in tourism, and that’s Thailand.
Hospitality industry pivots to local experiences as Gen Z demands authenticity
The thing about the global hospitality industry is that it’s always on its toes, anticipating the rapidly evolving needs of several markets all at once.
Timor-Leste eyes 200,000 annual travellers as regional interest shifts to niche markets
What can Timor-Leste do to draw the interest of global travellers, encouraging them to make the shift from better-known destinations to the newest addition to the regional roster?
South Korea pivots to immersive heritage as tourism deficit persists despite BTS return
South Korean tourism has certainly benefited from the Hallyu Wave of recent years, with people coming in from even the most distant corners of the world to catch a piece of the action.
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