influencer marketing
Is influencer marketing the future of tourism promotion?
Tourism promotion is one of the most challenging aspects of the global travel industry especially in the 21st century, given how everyone is connected to a constant barrage of information whose pundits are clamouring for an individual’s attention.
Philippine resort claps back at self-proclaimed influencers
A Facebook post of a beach resort in the Philippines went viral after it calls out “self-proclaimed influencers” who had been contacting the resort with offers to collaborate.
Changing purchasing behaviour through influencer marketing
Just a couple of weeks ago, I spoke to the CEO of Swayy, David Gabriele, on how he built a tech company that helps hotels through influencer marketing. In this article, we dive into the details of what it's all about, how to innovate in a social media-driven world, and the trends he sees ahead.
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