Madeline List

Cultural Tourism

Travellers ‘game’ loyalty schemes for rewards

Travellers 'game' loyalty schemes for rewards

Global

62% of travellers who planned trips on social media made purchase decisions based on content they viewed: Phocuswright

Madeline List, Manager of Research and Special Projects at Phocuswright, presented key findings from the firm's latest consumer research study, "Scroll, Heart, Fly: Social Media's Impact on Travel 2024."

Global

Social media’s evolving role in travel: More than just inspiration, it’s driving bookings

A new study by Phocuswright, a travel industry research firm, reveals that social media has evolved beyond a mere source of travel inspiration. It's now a powerful force driving actual bookings and influencing key decisions throughout the traveler's journey.

Features

Seven steps for a roadmap to move destinations away from overtourism

Addressing overtourism is crucial, with 61% of travellers avoiding destinations due to it in the past year; and to do so, destinations should use a holistic, data-led approach to balance local resources, community welfare, and tourism growth

Global

“People don’t act as greenly as they say they will” Phocuswright reveals how to close the sustainability say-do gap

Madeline List, Phocuswright’s senior research analyst, kicked off the day by revealing results from the research authority’s latest sustainability report.

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