Marketing

Corporate built our hotel website and I added the content, but was it any good? Why wasn’t my hotel ranking for anything other than our brand name? How was I supposed to optimize for search…

Native Content is paid advertising where the ads usually take the form of content and is presented to users within the same format and voice as standard content. This is usually done in the…

As more of the world gets online, global social media use continues to rise every year. In fact, the latest stats say a staggering 3.8 billion people around the world are active on social…

Our friends at Marketing Interactive recently shared that the Singapore Tourism Board (STB) threw shade at Time Out, whose recent "most exciting cities" survey ranked Singapore 31 out of 32.…

In this ever-changing world, the hospitality business is in constant evolution. So, for professionals in the hotel marketing industry - staying up-to-date is a must. Here are some of the…

Travel Daily Media USA announced the first annual Fast Forward Awards, honoring the best in travel marketing video in seven different categories, including Airline, Hotel & Hospitality,…

Thomas Cook’s turn of the year campaign launches tomorrow (19 December) with the focus of delivering ‘Real Good Times’. The multi-million pound campaign uses customer content to show…

Comedian Rob Brydon has been revealed as the face of P&O Cruises’ new advertising campaign. Brydon will act as a cruise newcomer in the new multi-million pound campaign, which has…

The Al Diar hotels recently launched its multilingual website. Growing demand has resulted in the company launching its dedicated Arabic booking engine on www.aldiarhotels.com. The…

In an effort to better understand the functioning of Penguin colonies, Ski Dubai has funded over AED500,000 for a four-week exploratory expedition. This expedition will be conducted…

Earlier this month Travel Daily joined UKinbound members to hear all about social media. New developments in social media occur every week and it is hard to keep up, but sometimes it…

The travel industry leads the way in making marketing decisions based on data and research, according to a new report. The study of US executives by The Economist’s Intelligence Unit…

The Abu Dhabi Tourism & Culture Authority (ADTCA) has opened a full-fledged office in Saudi Arabia to penetrate the Kingdom's, and the wider GCC's, high potential outbound market. The…

In an effort to tap into the growing potential of Qatar’s tourism pie, the Grand Millennium Dubai as part of its 2012 sales and marketing strategy, has commence its special road show in…