Sea Cloud Cruises has appointed Jana Woczikowski as its new Global Marketing Director. Based in Hamburg, she will lead the luxury cruise line's international marketing strategy, ensuring a consistent brand identity across global markets.
Woczikowski brings extensive experience in luxury hospitality and cruising. She previously held senior marketing positions at Lanserhof Group and TUI Cruises. Her appointment supports Sea Cloud Cruises' strategy to bring its global marketing activities under one leader.
Explaining the decision, Owner’s Representative Ralph de Klijn said: “We did not wait for Jana to find us, we went looking for her. She understands how a brand with heritage is built and protected.”
Meanwhile, the company's US office will continue to manage travel adviser relationships and consumer outreach across North America. Woczikowski will work closely with Kevin Smith, President of the Americas, to align regional campaigns with the global strategy.
Woczikowski welcomed the appointment, describing Sea Cloud Cruises as one of the most iconic names in small-ship cruising. She highlighted the brand's heritage and authenticity as key strengths and aims to raise its international profile while introducing a new generation of travellers to its experiences.
As the company prepares for the return of its flagship yacht from drydock, Woczikowski's appointment marks another step in its efforts to strengthen its brand presence and drive growth across key markets.
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